Television—that most attractive modern technology,... - 搜题云问答

第1题

If most of the people of a country have a television, we ________A．can say the television

If most of the people of a country have a television, we ________

A．can say the television is a need in the same sense as food and clothing and shelter

B．can say the television must be in the basic necessities

C．cannot say the television is in the basic necessities

D．can say every family must have one

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第2题

Radio, television and press______of conveying news and information.A．are the most three co

Radio, television and press______of conveying news and information.

A．are the most three common means

B．are the most common three means

C．are the three most common means

D．are three the most common means

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第3题

Although the most effective,television advertising is （) more expensive than advertising on any other medium.

A.much

B.fascinating

C.every

D.good

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第4题

Most American newspapers try to entertain their readers because______.A．they have to keep

Most American newspapers try to entertain their readers because______.

A．they have to keep up a good relation with them

B．they have to compete with television

C．they have to write about crime, sex and rumor

D．they have to give factual news in an interesting way

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第5题

Television—the most pervasive and persuasive of modern technologies, marked by rapid chang

e and growth—is moving into a new era, an era of extraordinary (1)_____ and versatility, which promises to reshape our lives and our world. It is an electronic revolution of sorts, made possible by the (2)_____ of television and computer technologies.

The word "television", derived from its Greek (tele: distant) and Latin (vision: sight) roots, can (3)_____ be interpreted as sight from distance. Very simply (4)_____, it works in this (5)_____: through a sophisticated system of electronics, television provides the capability of (6)_____ an image (focused on a special photo-conductive plate within a camera) into electronic impulses, which can be sent through a wire of cable. These impulses, when fed into a (7)_____ (television set), can then be electronically (8)_____ into that same image.

Television is (9)_____ just an electronic system, (10)_____. It is a means of expression, as well as a (11)_____ for communication, and as such becomes a powerful tool for reaching other human beings.

The field of television can be divided into two (12)_____ determined by its means of transmission. First, there is broadcast television, which reaches the masses through broad-based airwave transmission of television (13)_____. Second, there is non-broadcast television, which provides for the needs of individuals or (14)_____ interest groups through controlled transmission techniques.

Traditionally, television has been a (15)_____ of the masses. We are most familiar with broadcast television (16)_____ it has been with us for about thirty-seven years in a form. similar to what exists today. During those years, it has been controlled, for the most part, by the broadcast networks. ABC, NBC and CBS, who have been the (17)_____ purveyors of news, information, and entertainment. These giants of (18)_____ have actually shaped not only television but our perception of it as well. We have come to (19)_____ the picture tube as a source of entertainment, placing our role in this (20)_____ medium as the passive viewer.

A．sophistication

B．deformity

C．manoeuvre

D．elaboration

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第6题

The expression "follow the headlines" shows ______.A．people seldom have time to read newsp

The expression "follow the headlines" shows ______.

A．people seldom have time to read newspaper articles

B．people think the headlines contain the most important information

C．people often get their opinions from newspapers or television

D．most people look on newspapers or TV as misleading

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第7题

TelevisionTelevision is the greatest communication medium ever designed and operated by ma

Television

Television is the greatest communication medium ever designed and operated by man. It sends into the human brain an 【B1】______ amount of opinions and information and 【B2】______ moral and artistic standards for all of us. Every minute of a television programme teaches us something. It is never neutral (中立的) 【B3】______ . For example, how and when public issues are 【B4】______ depends in large part 【B5】______ how they are treated by the television networks in entertainment 【B6】______ news and public affairs programmes. What the American people think about government and politics in 【B7】______ , as well as a favorite candidate in 【B8】______ , is largely influenced by 【B9】______ .

Unfortunately, commercial television seldom 【B10】______ anything of value to our lives. Many American express a deep hostility (敌意) 【B11】______ television because they know most TV programmes are 【B12】______ poor quality and that something these programmes are even 【B13】______ .

The question is: how can television be improved？ There are many things the ordinary 【B14】______ can do. For example, he 【B15】______ complain to his local TV stations about offensive advertising. He can 【B16】______ citizens' groups to urge local TV stations to 【B17】______ their programmes. 【B18】______ these groups should propose regular analyses of special TV commercials and programmes by educators, doctors, etc. to 【B19】______ the influence of these programmes on children and adults. Television can be our most exciting medium if we just think about 【B20】______ to improve it.

A．endless

B．ending

C．ended

D．end

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第8题

Television—that most pervasive and persuasive of modem technologies, marked by rapid chang

e and growth—is moving into a new era, an era of extraordinary sophistication and versatility, which promises to reshape our lives and our world. It is an electronic revolution of sorts, made possibly by the marriage of television and computer technologies.

The world "television", derived from its Greek (tele: distant) and Latin (vision: sight) roots, can literally be interpreted as sight from a distance. Very simply put, it works in this way: through a sophisticated system of electronics, television provides the capacity of converting an image (focused on a special photoconductive plate within a camera) into electronic impulses, which can be sent through a wire or cable. These impulse, when fed into a receiver (television set), can then be electronically reconstituted into that same image.

Television is more than just an electronic system, however. It is a means of expression as well as a vehicle for communication, and as such becomes a powerful tool for reaching other human beings.

The field of television can be divided into two categories determined by its means of transmission. First there is broadcast television, which reaches the masses through broad-based airwave transmission of television signals. Second, there is nonbroadcast television, through which provides for the needs of individuals or specific interest groups through controlled transmission techniques.

Traditionally, television has been a medium of the masses. We are-most familiar with broadcast television because it has been with us for about forty-seven years in a form. similar to what exists today. During those years, it has been controlled, for the most part, by the broadcast networks, ABC, NBC and CBS, who have been the major purveyors of news, information, and entertainment. These giants of broadcasting have actually shaped not only television but our perception of it as well. We have come to look upon the picture tube as a source of entertainment, placing out role in this dynamic medium as the passive viewer.

With what topic is the passage primarily concerned？

A．Recent changes in modem technology.

B．The marriages of broadcasting giants.

C．The role of television in today's society.

D．The content of broadcast television programs.

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第9题

Most radio and television stations in the United States are commercial stations, that is t

o say, they earn their money from【61】or commercials. Private companies purchase radio and television【62】from the commercial stations in order to advertise their products. Cable television stations are also【63】stations, though they do not usually have advertisements.【64】watch cable stations, people must pay the cable TV company a certain amount of money each month.

Public radio and television stations, on the【65】hand, do not have advertisements and people do not have to【66】to watch them. These stations gain their money from the【67】, from private companies, and from some of the【68】who watch or listen their programs. The【69】government and some large corporations give【70】,large gifts on money, to the public stations.

(66)

A．products

B．programs

C．produce

D．governments

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第10题

Television carries more national advertising than any others in the United States. The sam

e is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries, Sweden and Denmark, for example--the stateowned television accepts no advertising. In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy. Soviet state-owned television began accepting a limited amount of advertising in 1988.

The chief reason for the population of television among United States advertisers is that it it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30- second commercial on network television can be seen and heard by as many as 25 million viewers. For manufacturers who must make prospects aware of their products and convince them of its benefits immediately, there is nothing as efficient as television advertising.

Because it employs motion as well as words, graphics, sound, and music, television is a valuable medium for products that lend themselves to demonstration. No other medium is effective in showing how quickly an automobile can accelerate or how well a brand of wristwatch will stand up under abuse and continue to run. Similarly, it is an ideal medium such as long-distance telephone calls.

Which medium carries most national advertising in Spain？

A．Radio.

B．Newspaper.

C．Television.

D．Internet.

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Television—that most attractive modern technology, marked by rapid change and growth—is mo