Although the most effective,television advertising is () more expensive than advertising on any other medium.
A.much
B.fascinating
C.every
D.good
A.much
B.fascinating
C.every
D.good
A.rare
B.temporary
C.prevalent
D.segmental
Most people have plenty of insecurities, and this seems like a situation that will bring them out. If parents, teachers or peers mocked your foibles as a child, you fear a repeat. If you were under pressure to be perfect, you are terrified of failing in the most public of ways.
While extroverts will feel less fear before the ordeal, it does not mean they will necessarily do it better. Some very shy people manage to shine. In fact, personality is not the best predictor of who does it well. Regardless of what you are like in real life, the key seems to be to act yourself.
Actual acting, as in performing the scripted lines of a character other than yourself, does not do the job. While politicians may limit damage by having carefully rehearsed, written screeds to speak from, there is always a hidden awareness among the audience that the words might not be true.
Although, as Earl Spencer proved at his sister Princess Diana's funeral, it is possible both to prepare every word and to act naturally, as script. rarely works and it is used as a crutch by most people. But, being yourself doesn't work either. If you spoke as if you were in your own kitchen, it would be too authentic, too unaware of the need to communicate with an audience.
I remember going to see British psychiatrist RD Laing speak in public. He behaved like a seriously odd person, talking off the top of his head. Although he was talking about madness and he wrote on mental illness, he seemed to be exhibiting rather than explaining it.
The best psychological place from which to speak is an unselfconscious self-consciousness, providing the illusion of being natural. Studies suggest that this state of "flow", as psychologists call it, is very satisfying. Whether in normal life or making speeches, the key is to remind yourself that, contrary to what your teachers or parents may have implied, your best is good enough. In the zone, a strange place of authentic falsehood and shallow depth, play is possible.
For most people the biggest fear for public speaking is______.
A.looking foolish
B.failing in words
C.not attracting attention
D.appearing pressurized
The means of receiving communications are too numerous and varied for systematic classification; therefore, the analysis must begin with the means of receiving communication. Reception of communication is achieved by our senses. Sight, heating, and touch play the most important roles.
Example of visual communication are gesture and mini-cry. Although both frequently accompany speech, there are systems that rely solely on sight, such as those used by deaf and dumb persons. Another means of communicating visually is by signals of fire, smoke, flags or flashing lights. Feeling may be simply communicated by touch, such as handshaking , although a highly developed system of handshaking has enabled blind, deaf, and dumb persons to communicate intelligently. Whistling to someone, applauding in a theater, and other forms of communication by sound rely upon the ear as a receiver. The most fully developed form. of auditory communication is, of course, the spoken language.
The means of communication mentioned so far have two feature in common; they last only a short time, and the persons involved must be relatively close to each other. Therefore all are restricted in time and space.
The author explains that he will deal with reception of communication first because ______.
A.communication actually takes place when the message is received
B.there are more means of receiving than sending communications
C.reception of communications involved use of the senses
D.it is difficult to organize by type the means of sending communications
The means of sending communications are too numerous and varied for a systematic classification; therefore, the analysis must begin with the means of receiving communication. Reception of communication is achieved by our senses. Sight, hearing, and touch play the most important roles. Smell and taste play very limited roles, for they cannot receive intellectual expression from fully developed systems of signs and symbols.
Examples of visual communication are gesture and mimicry. Although both frequently accompany speech, there are systems that rely solely on sight such as those used by deaf and dumb persons. Another means of communicating visually is by signals of fire, smoke, flags, of flashing lights. Feelings may be simply communicated by touch, such as by handshaking or backslapping, although a highly developed system of hand stroking has enabled blind, deaf, and dumb persons to communicate intelligently. Whistling to someone, applauding in a theater, and other forms of communication by sound rely upon the ear as a receiver. The most fully developed form. of auditory communication is, of course, the spoken language.
The means of communication mentioned so far have two features in common: they last only a short time, and the person involved must be relatively close to each other. Therefore all are restricted in time and space.
Why does the author begin his analysis with the means of receiving communication rather than the means of sending communication?
A.Communication actually takes place when the message is received.
B.There are more means of receiving than of sending communications.
C.Reception of communications involves of the senses.
D.It is difficult to organize by type the means of sending communications.
Sometimes an animal has a plant partner. The relationship develops until the two partners cannot manage without each other. This is so in the corals (珊瑚) of the sea. In their skins they have tiny plants which act as "dustman", taking some of the waste products from the coral and giving in return oxygen which the animal needs to breathe. If the plants are killed, or are even prevented from light so that they cannot live normally, the corals will die.
Some birds like to sit on a sheep because ______.
A.they can eat its parasites
B.they depend on the sheep for existence
C.they enjoy travelling with the sheep
D.they find the position most comfortable
What is the main topic of this passage?
A.Use of sea water.
B.Treatment of sea water.
C.Chemical properties of magnesium.
D.Derivation and users of magnesium.
Passage One
Every morning, kids from a local high school are working hard. They are making and selling special coffee at a coffee cafe. They are also making a lot of money.
These students can make up to twelve hundred dollars a day. They are selling their special coffee to airplane passengers. After the students get paid, the rest of the money goes to helping a local youth project.
These high school students use a space in the Oakland airport. It is usually very crowded. Many people who fly on the planes like to drink the special coffee.
One customer thinks that the coffee costs a lot but it is good and worth it. Most customers are pleasant but some are unhappy. They do not like it if the coffee cafe is not open for business.
The students earn $ 6.10 an hour plus tips. They also get school credit while they learn how to run a business. Many of the students enjoy the work although it took some time 1o learn how to do it.
They have to learn how to steam milk, load the pots, and add flavor. It takes some skill and sometimes
mistakes are made. The most common mistake is forgetting to add the coffee.
36. Based on the passage, it seems that the purpose of the cafe is to______.
A. learn a skill
B. help a youth project
C. do business
D. earn school credit
I could not decide why she chose my【44】, although I realized that nobody【45】paid her very much attention. Her situation was very difficult【46】she was straight out of drama school and only nineteen, being required to play a leading part in a company of fairly【47】and experienced actors. They【48】her much even if she had been good, and as, from all accounts (按照各种说法), she was not good they【49】every opportunity to speak evil against her. I think she thought I was the only person【50】who was both unconnected with the theatre and tolerably smart. And【51】, although I was irritated by her I did not【52】her. There was something attractive in her overflowing enthusiasm and she had【53】physical charm that with me she could【54】anything. She was nice to have around,【55】flowers or a bowl of fruit.
(66)
A.insulted
B.teased
C.irritated
D.flattered
Part of the problem is understandable. When【26】evaluate employees, they often consider the amount of time spent on the job【27】performance. Employees know this. Consequently, they work longer hours and【28】less vacation time than they did several years ago. Although many working people can do their job effectively during a【29】40-hour-work week, they feel they have to spend more time on the job after normal working hours so that they can let the people who can【30】them see it.
(66)
A.the better
B.the less
C.the more
D.the most
The ad has great appeal. It pictures a handsome man sitting at a piano in front of smiling guests. It tells the story of Jack, who has secretly learned to play the piano through a mail-order course. His friends at a party all scoff when he sits at the keyboard. But as he plays the first notes of Beethoven's "Moonlight Sonata, " they all amazed. When he finishes his flawless performance, the listeners shower him with applause and praise.
Jack tells his friends that he learned to play through the V. S. School of Music. He explains that he was taught through a new method, using no laborious scales and no tiresome practicing. He didn't even have a special talent for music! In the ad, others, too, could increase their popularity and gain happiness.
The writer of this ad, John Gaples, called this style. the "Walter Mitty approach." Walter Mitty is a character in a short story by James Thurber, who daydreams of taking part in great adventures. Although this ad seems old-fashioned now, many people still dream of such easy social success.
The opening sentence catches your attention by______.
A.surprising you
B.describing a humorous situation
C.ridiculing someone
D.appealing to people's dreams of personal success