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Television carries more national advertising than any others in the United States. The sam

e is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries, Sweden and Denmark, for example--the stateowned television accepts no advertising. In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy. Soviet state-owned television began accepting a limited amount of advertising in 1988.

The chief reason for the population of television among United States advertisers is that it it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30- second commercial on network television can be seen and heard by as many as 25 million viewers. For manufacturers who must make prospects aware of their products and convince them of its benefits immediately, there is nothing as efficient as television advertising.

Because it employs motion as well as words, graphics, sound, and music, television is a valuable medium for products that lend themselves to demonstration. No other medium is effective in showing how quickly an automobile can accelerate or how well a brand of wristwatch will stand up under abuse and continue to run. Similarly, it is an ideal medium such as long-distance telephone calls.

Which medium carries most national advertising in Spain?

A.Radio.

B.Newspaper.

C.Television.

D.Internet.

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更多“Television carries more nation…”相关的问题
第1题
The mass media is a big part of our culture, yet it can also be a helper, adviser and teac
her to our young generation. The mass media affects the lives of our young by acting as a (an)【1】for a number of institutions and social contacts. In this way, it【2】a variety of functions in human life.

The time spent in front of the television screen is usually at the【3】of leisure: there is less time for games, amusement and rest.【4】by what is happening on the screen, children not only imitate what they see but directly【5】themselves with different characters. Americans have been concerned about the【6】of violence in the media and its【7】harm to children and adolescents for at least forty years. During this period, new media【8】, such as video games, cable television, music videos, and the Internet. As they continue to gain popularity, these media,【9】television,【10】public concern and research attention.

Another large societal concern on our young generation【11】by the media, is body image.【12】forces can influence body image positively or negatively.【13】one, societaland cultural norms and mass media marketing【14】our concepts of beauty. In the mass media, the images of【15】beauty fill magazines and newspapers,【16】from our televisions and entertain us【17】the movies. Even in advertising, the mass media【18】on accepted cultural values of thinness and fitness for commercial gain. Young adults are presented with a【19】 defined standard of attractiveness, a(n)【20】that carries unrealistic physical expectations.

(1)

A.alternative

B.preference

C.substitute

D.representative

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第2题
According to the Paragragh 3, Niklas Zennstr. m think that______.A.rules designed for anot

According to the Paragragh 3, Niklas Zennstr. m think that______.

A.rules designed for another age is still available

B.Television Without Frontiers directive of 1989 has stifled new technologies emerging

C.regulators should be more forecastable so they can design better rules of television and other media

D.regulations must be realistic because no one can not predict the future

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第3题
When mentioning the California Department of Health Service's efforts m placing antismokin
g commercials on television, including popular MTV programs, the writer hinted that ______ .

A.the proportion of adolescent tobacco users has dramatically decreased

B.many adolescent smokers are successfully persuaded into giving up smoking

C.some teenagers develop the habit of smoking rather than taking weed because cigarettes are relatively cheaper

D.teenager smokers are quite certain about the effectiveness of the antismoking campaign

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第4题
根据以下材料,回答 40~43 问题。 During a television play the sound man must be ready to m

根据以下材料,回答 40~43 问题。

During a television play the sound man must be ready to make every sound as it is needed.Sound effects are of three kinds:real,imitated and recorded.

Real sounds are those of doorbells,telephone bells,and other small objects easy to keep in a studio. But the sound man must imitate many sounds. For bacon fryin9,he crumples cellophane paper.A long sheet of metal hanging in a doorway makes thunder·He taps one rubber sink plunger and then another on a table to imitate a horse walking on pavement. For a horse galloping along a gravel road,the sound man can use the two halves of a coconut,pounding each in turn very fast on the table.

Recorded sound effects are used for noises he cannot himself produce offstage.He pays records for such sounds as a rooster crowing, a train leaving a station, and a baby crying.

The sound man is an important part of any television production.

第 40 题 The sound man is important because he________

A.is kept busy

B.makes fl TV play more lifelike

C.1ets an actor know when to life a telephone receiver

D.is always learning new methods

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第5题
In November the European Parliament's culture and education committee is due to move forwa
rd on its proposed "audiovisual media services" directive, before sending it to the full parliament in December. The new rules update and relax the "Television Without Frontiers" directive of 1989, which opened Europe's national markets. But critics complain that they also seek to extend fusty regulations from the era of broadcast television to today's very different technologies. Rules on advertising, the protection of children and so on could potentially also apply to all kinds of video streams, including video blogs, online games and mobile-video services.

This could have a chilling effect on innovation and risks stifling emerging technologies with rules designed for another age, says Chris Marsden of RAND Europe, a think-tank that has analysed the potential impact of the proposed rules for Ofcom, Britain's media and telecoms regulator. "Regulators have to be thoughtful. They cannot predict the future of television "or the internet—no one can," says Niklas Zennstr. m, a co-founder of Skype, who is now setting up an internet television firm.

The proposed rules may be unrealistic as well as onerous. The idea that websites can be regulated like broadcasters, which are required to keep strict records of what they show in order to help watchdogs investigate complaints, is untenable. Firms could simply relocate outside the European Union to escape the new rules. Last week Ruth Hieronymi, a member of parliament, said she would introduce wording that might help to overcome some of the objections.

Behind the debate is the question of how best to balance competition and protection. Traditional broadcasters worry that they will be shackled by regulations while brisk start-ups can do as they please—so they like the idea of extending regulation to their new rivals. But even if the rules are approved as they stand, they will not come into force until 2010. Such a long, slow process seems incongruous given the pace of technological change.

The change of television can be attributed to______.

A.the scarce spectrum and only small number of stations existed

B.advancement of technology

C.the preference of different audiences

D.Europe's attempt to update the rules

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第6题
Let him _______ your baggage.

A.carries

B.carrying

C.to arry

D.carry

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第7题
“If there is one thing I’m sure about, it is that in a hundred years from now we will stil
l be reading newspapers.It is not that newspapers are a necessity.Even now some people get most of their news from television or radio.Many buy a paper only on Saturday or Sunday.But for most people reading a newspaper has become a habit passed down from generation to generation. The nature of what is news may change.What basically makes news is what affects our lives — the big political stories, the coverage of the wars, earthquakes and other disasters, will continue much the same.I think there will be more coverage of scientific research, though.It’s already happening in areas that may directly affect our lives, like genetic(基因) engineering.In the future, I think there will be more coverage of scientific explanations of why we feel as we do — as we develop a better understanding of how the brain operates and what our feelings really are. It’s quite possible that in the next century newspapers will be transmitted(传送) electronically from Fleet Street and printed out in our own home.In fact, I’m pretty sure that how it will happen in the future.You will probably be able to choose from a menu, making up your own newspaper by picking out the things you want to read — sports and international news, et C. I think people have got it wrong when they talk about competition between the different media(媒体).They actually feed off each other.Some people once foresaw that television would kill off newspapers, but that hasn’t happene D.What is read on the printed page lasts longer than pictures on a screen or sound lost in the air.And as for the Internet, it’s never really pleasant to read something just on a screen. What is the best title for the passage? A.The Best Way to Get News B.The Changes of Media C.Make Your Own Newspaper D.The Future of Newspaper

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第8题
The Amazon carries the most water in the world.The Amazon carries more water than ____ _

The Amazon carries the most water in the world.

The Amazon carries more water than ____ _____ _____ in the world.

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第9题
Part ADirections: Read the following four texts. Answer the questions below each text by c

Part A

Directions: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)

India has about a billion people and a dozen major languages of its own. One language, and only one, is understood-by the elite-across the country: that of the foreigners who ruled India for less than 200 years and left 52 years ago.

Today, India. Tomorrow, unofficially, the world. That is well under way; at first, because the British not only built global empire but also it was settled by America, and now because the world (and notably America) has acquired its first truly global—and interactive—medium, the Internet.

It is estimated that some 350 million people speak English as their first language. Maybe 250-350 million do or can use it as a second language; in excolonial countries, notably, or in English—majority ones, like 30 million recently immigrants to the United States, or Canada's 6 million francophone Quebeckers. And elsewhere? The guess is 100 million—1 billion depending how you define "can". Let us be hold: in all, 20-25% of earth's 6 billion people can use English; not the English of England, let alone of Dr. Johnson, but English.

That number is soaring as each year brings new pupils to school and carries of monolingual oldies—and now as the Internet spreads. And the process is self-reinforcing. As business spreads across frontiers, the company that wants to move its executives around, and to promote the best of them, regardless of nationality, encourages the uses of English. So the executive who wants to be in the frame, or' to move to another employer, learns to use it. English has long dominated learned journals: German, Russian or French (depending on the field) may be useful to their expert readers, but English is essential. So, if you want your own work published—and widely read by your peers—then English is the language of choice.

The growth of the cinema, and still more so of television, has spread the dominant language. Foreign movies or sitcoms may be dubbed into major languages, but for smaller audiences they are usually subtitled. Result: a Dutch or Danish or even Arab family has an audio-visual learning aid in its living-room, and usually the language spoken on-screen is English.

The birth of the computer and its American operating systems gave English a nudge ahead: that of the Internet has given it a huge push. Any web-linked household today has a library of information available at the click of a mouse. And, unlike the books on its own shelves or in the public library, maybe four-fifths is written in English. That proportion may lessen, as more non-English sites spring up. But English will surely dominate.

The author cites the example of India to show ______.

A.the backwardness of its own language

B.the importance of learning English

C.the widespread of English language

D.the great influence of the British empire

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第10题
A.She thinks the weather will change.B.She always carries one when going out.C.She is c

A.She thinks the weather will change.

B.She always carries one when going out.

C.She is carrying it in case of rain.

D.She wants to protect her skin.

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