This advertising company managed to obtain the ______ right to do the advertisements for a
A.exclusive
B.excluding
C.extra
D.extraordinary
A.exclusive
B.excluding
C.extra
D.extraordinary
Advertising (falls into) two (main) (category): consumer advertising (and) trade advertising.
A.falls into
B.main
C.category
D.and
Advertising is a composed non-personal communication of information, paid for by identified sponsors.()
Advertising costs are not in reasonable ______ to the total cost of the product.
A.proportion
B.connection
C.reaction
D.relation
A.it has to be modified over time to remain effective.
B.for all its current profits, it will fade in the long run.
C.banners are beginning to lose their advertising efficiency.
D.Internet advertising methods will continue to decrease sales.
Costs of doing so come cheap when measured against an overall advertising ______.
A.bail
B.brokerage
C.budget
D.bill
The last paragraph is mainly about ______.
A.the cost of advertising a product
B.the effect of advertisement on people's lives
C.the benefits advertisement brings
D.various media for advertising products
In "advertising exists not to satisfy desires but to create them"(Para. 3), the word "them" refers to ______.
A.American business
B.advertisements
C.sense of happiness
D.people's desires
The main function of advertising is ______.
A.promoting products for companies
B.informing public of new products
C.influencing buyers
D.all of the above
Which of the following is NOT true about advertising?
A.Advertising does not always increase the sales.
B.Advertising serves to relay information from buyers to producers.
C.Advertising is and will continue to be a necessary part of everyday lives.
D.It is suggested that advertising should be abolished.
A.Directional advertising
B.Institutional advertising
C.Business-to-business advertising
D.Public service advertising