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Online advertising companies use Web bugs to collect personal data.
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更多“Online advertising companies u…”相关的问题
The author's attitude toward online advertising can be summarized as _____.
A．reserved consent but discontent.
B．objective analysis void of opinions.
C．enthusiastic support but slight contempt.
D．approval so far but uncertainty in the future.
The author's attitude toward online advertising can be summarized as one of
A．reserved consent but discontent.
B．objective analysis void of opinions.
C．enthusiastic support but slight contempt.
D．approval so far but uncertainty in the future.
A．it has to be modified over time to remain effective.
B．for all its current profits, it will fade in the long run.
C．banners are beginning to lose their advertising efficiency.
D．Internet advertising methods will continue to decrease sales.
According to the text, magazine owners should not feel pessimistic in that______.
A．magazines are easier to carry
B．magazines are not losing young readers
C．magazines earn more from advertising than newspapers
D．magazines still have competitive features not found online
Effective online marketers don't (6)_____ transfer hard-copy ads to cyberspace. (7)_____ sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8)_____ visits to their sites and to create and (9)_____ customer loyalty, companies change information frequently and provide many opportunities for (10)_____.
A prototype for excellent (11)_____ promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12)_____ they will find no traditional ads. (13)_____ subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14)_____. Sega of America, maker of computer games and hardware, uses its Web site for a (15)_____ of different promotions, such as (16)_____ new game characters to the public and supplying Web surfers the opportunity to (17)_____ games. Sega's home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18)_____ increasing site visits by 15 percent. Online (19)_____ in Quaker Oats' Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20)_____ and helped the company know its customers better.
A．brought down
B．brought about
C．brought out
D．brought up
Gordon: Hi, Liu Hui.().
Liu Hui: Do I need to pay for a TV license if I only watch TV online in the UK？
Gordon: Yes, indeed.You need to be covered by a TV license if you watch or record programs as they're being shown on TV or live on an online TV service.
Liu Hui: Including watching TV on computers and mobile phones？
Gordon:().It is the law.
Liu Hui: I see.How much is the license fee？
Gordon: It costs £145.50 for a color TV license and £49.00 for a black and white TV license.
Liu Hui: That's a lot of money for a year.()？
Gordon: It costs the same for all applicants under 75.When you reach the age of 75, you may apply for a free Over 75 TV License.
Liu Hui: I see.
Gordon: Do you need such a license in China？
Liu Hui:().
Gordon: Oh, it sounds similar.But for BBC, the license fee is the main source of income.There is no advertising on the BBC channels.
Liu Hui: By the way, where should I go to pay for my license？
Gordon:().
Liu Hui: Well, sure! Thank you!
A.Does it cost the same for every household？
B.You can pay right here, on the Internet!
C.Just go ahead.
D.We do for the live Cable TV programs.
E.Exactly, even digital boxes.
New Light in Internet Service
A new internet service
Looking for "The Fugitive？" Didn't get enough "Eight Is Enough？" Would you like to "Welcome Back, Kotter" one more time？
Warner Brothers is preparing a major new Internet service that will let fans watch full episodes from more than 100 old television series. The service, called In2TV, will be free, supported by advertising, and will start early next year. More than 4 800 episodes will be made available online in the first year.
The benefit of the new technology
The move will give Warner a way to reap new advertising revenue from a huge trove of old programming that is not widely syndicated.
Programs on In2TV will have one to two minutes of commercials for each half-hour episode, compared with eight minutes in a standard broadcast. The Internet commercials cannot be skipped.
America Online, which is making a broad push into Internet video, will distribute the service on its Web portal. Both it and Warner Brothers are Time Warner units. An enhanced version of the service will use peer-to-peer file-sharing technol0gy to get the video data to viewers.
Warner, with 800 television programs in its library, says it is the largest TV syndicator. It wants to use the Internet to reach viewers rather than depend on the whims of cable networks and local TV stations, said Eric Frankel, the president of Warner Brothers' domestic cable distribution division.
"We looked at the rise of broadband on Internet and said, 'Let's try to be the first to create a network that opens a new window of distribution for us rather than having to go hat in hand to a USA or a Nick at Night or a TBS,'" Mr. Frankel said.
Warner's offering comes at a time when television producers and networks are exploring new ways to use digital technology to distribute programs.
The Competition among different distributors
Many of the recent moves include charging viewers for current programs. ABC has started selling episodes of some programs to download to Apple Pods for ＄1.99. And NBC and CBS announced last week that they would sell reruns of their top new shows for 99 cents an episode through video-on-demand services. CBS is working with Comcast and NBC with DirecTV. The CBS programs to be sold on Comcast include commercials, but viewers can skip them. The NBC programs on DirecTV and the ABC programs from Apple have no commercials.
Of the media companies' new experiments, Peter Storck, president of the Points North Group, a research firm, remarked, "They are saying let's take the plunge, put the content out there, and figure out how to monetize it." Programs on In2TV will range from recently canceled series like "La Femme Nikita' to vintage shows like "Maverick" from the early 1960's . Other series that will be available include "Chico and the Man," "Wonder Woman" and "Babylon 5."
"The company will offer a changing selection of several hundred episodes each month, rather than providing continuous access to all the episodes in a series," Mr. Frankel said, "so as not to cannibalize (拆分) potential DVD sales of old TV shows."
"And in the future, when Warner negotiates with cable networks to syndicate popular programs," Mr. Frankel-said, "the price will be higher if the network wants it kept off the Internet."
For AOL, the In2TV deal is part of a broad strategy to create a range of video offerings to attract people to its free AOL. com portal. It already offers some video news and sports programs from CBS News, ABC and CNN.
At the same time, it is creating programming aimed at women and young people, including an online reality series called "The Biz," giving contestants the chance to become a music producer, in conjunction with the Warner Music Group (which is no longer owned by Time Warner).
Next month AOL
A．Y
B．N
C．NG
This could have a chilling effect on innovation and risks stifling emerging technologies with rules designed for another age, says Chris Marsden of RAND Europe, a think-tank that has analysed the potential impact of the proposed rules for Ofcom, Britain's media and telecoms regulator. "Regulators have to be thoughtful. They cannot predict the future of television "or the internet—no one can," says Niklas Zennstr. m, a co-founder of Skype, who is now setting up an internet television firm.
The proposed rules may be unrealistic as well as onerous. The idea that websites can be regulated like broadcasters, which are required to keep strict records of what they show in order to help watchdogs investigate complaints, is untenable. Firms could simply relocate outside the European Union to escape the new rules. Last week Ruth Hieronymi, a member of parliament, said she would introduce wording that might help to overcome some of the objections.
Behind the debate is the question of how best to balance competition and protection. Traditional broadcasters worry that they will be shackled by regulations while brisk start-ups can do as they please—so they like the idea of extending regulation to their new rivals. But even if the rules are approved as they stand, they will not come into force until 2010. Such a long, slow process seems incongruous given the pace of technological change.
The change of television can be attributed to______.
A．the scarce spectrum and only small number of stations existed
B．advancement of technology
C．the preference of different audiences
D．Europe's attempt to update the rules
A.Directional advertising
B.Institutional advertising
C.Business-to-business advertising
D.Public service advertising
