题目内容
（请给出正确答案）
All advertising is intended to ______ people to do some special things.
A．make
B．stimulate
C．cause
D．have
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In all this, the point of view of the non-smokers has to be 【10】as well: "3 wish smoker would stop 【11】the air. I wish I could eat in a restaurant 【12】having to smell cigarettes smoke." It has been 【13】that, in a room where a large number of people are smoking, a non-smoker will breathe in the 【14】of two or three cigarettes during an evening. 【15】, non-smokers are now majority in many western countries. More and more people are giving up the habit, discouraged by high prices, influenced by 【16】advertising or just aware that smoking is no longer really a polite thing to do.
Faced with lower sales, the western tobacco companies have begun to look outside their own countries. They have begun advertising 【17】to persuade young people in developing countries that smoking American or British or French cigarette is a sophisticated western habit, which they should copy. As a result, more and more young people are spending 【18】money they have on a product which the west recognizes 【19】unhealthy and no longer wants. The high number of young smokers in India, in South America and in South East Asia will become some of tomorrow's 【20】.
(1)
A．that
B．when
C．where
D．since
was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade.If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve，for even a detail such as the choice of the color of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention.But perhaps that is what the well-know television personality wants.
6.By the first sentence of the passage the author means that().
A.he is fairly familiar with the cost of advertising
B.everybody knows well that advertising is money consuming
C.advertising costs money like everything else
D.it is worthwhile to spend money on advertising
7.The phrase“live up to" in Line 3，Paragraph 2 can be replaced by().
A.survive
B.complement
C.agree with
D.carry on
8.In the passage，which of the following is NOT included in the advantages of advertising？()
A.Securing greater fame
B.Providing more jobs
C.Enhancing living standards
D.Reducing newspaper cost.
9.The author deems that the well-known TV personality is ().
A.very precise in passing his judgment on advertising
B.interested in nothing but the buyer‘s attention
C.correct in telling the difference between persuasion and information
D.obviously partial in his views on advertising
10.In the author‘s opinion.()
A.advertising can seldom bring material benefit to man by providing information
B.advertising informs people of new ideas rather than wins them over
C.there is nothing wrong with advertising in persuading the buyer
D.the buyer is not interested in getting information from an advertisement
A．it has to be modified over time to remain effective.
B．for all its current profits, it will fade in the long run.
C．banners are beginning to lose their advertising efficiency.
D．Internet advertising methods will continue to decrease sales.
The ad has great appeal. It pictures a handsome man sitting at a piano in front of smiling guests. It tells the story of Jack, who has secretly learned to play the piano through a mail-order course. His friends at a party all scoff when he sits at the keyboard. But as he plays the first notes of Beethoven's "Moonlight Sonata, " they all amazed. When he finishes his flawless performance, the listeners shower him with applause and praise.
Jack tells his friends that he learned to play through the V. S. School of Music. He explains that he was taught through a new method, using no laborious scales and no tiresome practicing. He didn't even have a special talent for music! In the ad, others, too, could increase their popularity and gain happiness.
The writer of this ad, John Gaples, called this style. the "Walter Mitty approach." Walter Mitty is a character in a short story by James Thurber, who daydreams of taking part in great adventures. Although this ad seems old-fashioned now, many people still dream of such easy social success.
The opening sentence catches your attention by______.
A．surprising you
B．describing a humorous situation
C．ridiculing someone
D．appealing to people's dreams of personal success
Advertising has been among England's biggest growth industries since the war. Perhaps the reason is that advertising saves the manufacturers from having to think about the customer.
At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer-appeal to all his other problems of man-hours and machine tolerance and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find clever ways of making it appeal to purchasers after they have finished it, by pretending that it confers(赋予) status, or attracts love, or signifies manliness.
Other manufacturers find advertising saves them from changing their product. And manufacturers hate change. The ideal product is one that goes on unchanged forever. If, therefore, for one reason or another, some alteration seems called for—how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.
Which of the following can best describe the author's attitude toward modern advertising？
A．Indifferent.
B．Shocked.
C．Disappearing.
D．Approving.
In America, the debate is no longer about whether surgery is normal; rather, it centers on what age people should be before going under the knife. New York surgeon Dr. Gerard Imber recommends "maintenance" work for people in their thirties. "The idea of waiting until one needs a heroic transformation is silly", he says. "By then, you've wasted 20 great years of your life and allowed things to get out of hand". Dr. Imber draws the line at operating on people who are under 18, however, "It seems that someone we don't consider old enough to order a drink shouldn't be considering plastic surgery".
In the UK cosmetic surgery has long been seen as the exclusive domain of the very rich and famous. But the proportionate cost of treatment has fallen substantially, bringing all but the most advanced laser technology within the reach of most people, Dr. Davies, who claims to "cater for the average person", agrees. He says: "I treat a few of the rich and famous and an awful lot of secretaries. Of course, 3, 000 for an operation is a lot of money. But it is also an investment for life which costs about half the price of a good family holiday".
Dr. Davies suspects that the increasing sophistication of the fat injecting and removal techniques that allow patients to be treated with a local anaesthetic in an afternoon has also helped promote the popularity of cosmetic surgery. Yet, as one woman who recently paid ￡2,500 for liposuction to remove fat from her thighs admitted, the slope to becoming a cosmetic surgery Veteran is a deceptively gentle one. "I had my legs done because they'd been bugging me for years. But going into the clinic was so low key and effective it whetted my appetite. Now I don't think there's any operation that I would rule out having if I could afford it".
According to the text, the reason for cosmetic surgery is to
A．be physically healthy.
B．look more normal.
C．satisfy appetite.
D．be accepted by media.
"How did you write your advertisement？" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street."
"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one." The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known." This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in, and his own was among the number. Many of them had notes, fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
What is an advertisement？
A．A news item.
B．A public announcement in the press, on TV, etc.
C．One way to voice one's view.
D．Public opinions.
A．As far as
B．As for
C．As to
D．As regards
A: Hello, Mr．Kubat．I am glad to meet you here at the fair.
B: Likewise．Take a seat, please．How about a cup of tea？
A: Sure．Thank you．It seems your business is prosperous．There are many customers here.
B: Yes, it's not too bad．Our sales are going up year after year．And we still have a large potential production capacity.
A: Well, what do you think of choosing a commission representative or agent abroad to promote your sales？
B: That's a good idea．So far, we have several agents abroad.
A: We are willing to be your agent in Thailand for hand-held tools．What do you think？
B: That sounds good.
A : Then , what's your usual commission rate for your agents？
B: Usually, we give a commission of 3% to our agents.
A: 3% is too low, I think．You see, we have a lot of work to do in sales promotion such as advertising on radio or TV, printing booklets, leaflets, catalogues and so on．It all costs money．3% is not enough.
B: Don't worry．We'll allow you a higher commission rate if your sales score a substantial increase.
A: You mean to say.--
B: Now, if you sell US ＄2 million worth of hand-held tools annually, we can only allow 3% commission．If the annual turnover exceeds US ＄5 million, you can get 5% commission．What do you think of that？
A: It sounds OK．Then how do you pay the commission？
B: We may deduct the commission from the invoice value directly or remit it to you after payment.
A: All right．If it's okay, we would like to sign an agency agreement with you immediately.
B : Think it over．We hope to keep a good business relationship with you.
A: Thank you for your help.
As the cigarette industry draws increasing fire, teen smokers like Dimpy are becoming the focus of concerned policy makers around the country. Supported by a University of Michigan study showing a dramatic rise in adolescent tobacco use, the White House is considering ways to curb the surge. Among the options: eliminating cigarette vending machines, restricting tobacco advertising, increasing the federal excise tax on cigarettes and launching a national media campaign directed at adolescents. A grand jury in New York has begun an investigation to determine whether Philip Moms Cos. concealed information linking nicotine levels and addictiveness. And the Justice Department is looking into whether tobacco company executives committed perjury in their April 1994 congressional testimony on how smoking affects health.
Lack of credibility. But it's tough to get an antismoking message through to teens. The California Department of Health Service spends $12 million a year placing antismoking commercials on television, including popular MTV programs, but many teenagers aren't buying the message. Says Erica leona, who will enter eighth grade in the fail, "I don't think those ads work, because It's like a cartoon, it's too exaggerated. "
In fact, teens seem skeptical about the potential effectiveness of any organized efforts to reduce smoking, like increasing taxes. While research shows that every time taxes go up, sales go down, including among teens, young people say the cost is relatively low in comparison with.other vices. "You want weed, it'll cost you," says Robert Caldwell, 14. "For cigarettes, you just go anywhere, put 12 quarters into one of those machines, take it and go. " Other teens maintain that eliminating vending machines won't make cigarettes any harder to buy. "You give a guy enough to buy you a pack and a beer, and he'll buy the pack," says Cameron Davis, 13. And advertising isn't really what entices adolescents to smoke. For the most part, they say, teens smoke because of peer pressure. "It's like sex. " says 13-year-old Frances, who started smoking at age 9. "You feel like, if you don't do it with your boyfriend, he won't like you. "
In addition, messages that relate to health don't compute with adolescents, who often feel invincible. It doesn't help, says Roxanne Cannon, editorial director of Teen and Sassy magazines, that so many teen idols such as Ethan Hawke, Jason Priestley and Luke Perry are seen smoking.
Teens say any message is more effective if it's communicated by Other kids. But eyen a White House appeal made by Chelsea Clinton might not get through to adolescents eager to smoke. "I don't listen to my morn when she tells me to stop," says Dimpy. "Why would I listen to anyone else."
Dimpy, the girl named in this passage ______ .
A．began to smoke when she was eleven
B．became the focus of concerned policymakers because she has been smoking for quite a few years
C．showed pictures of gross lungs of smokers to her fellow pupils
D．forgot the shops where she usually obtained her cigarettes
