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Part A
Directions: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)
It was a little weird at first, Erin Tobin said, seeing Harry Potter right there on the stage without his pants, or indeed any of his clothes.
Not actually Harry Potter, of course, since he is fictional, but the next best thing. Daniel Radcliffe, who plays him in the movies. Now 17. Mr. Radcliffe has cast off his wand, his broomstick and everything else to appear in the West End revival of Peter Shaffer's "Equus". He stars as Alan Strang, a disturbed young man who, in a distinctly un-Harry-Potterish moment of frenzied psychosexual madness, blinds six horses with a hoof pick.
To make it clear what audiences are in for, at least in part, photographs of Mr. Radcliffe's buff torso, stripped almost to the groin, have been used to advertise the production. It is as jarring as if, say, Anne Hathaway suddenly announced that instead of playing sweet-natured princesses and fashion-world ingénues, she wanted to appear onstage as a nude murderous prostitute.
To explain how is surprising the change of Radcliffe to the audience, the author mentions Anne "Equus" opened last week, and the consensus so far is that Mr. Radcliffe has successfully extricated himself from his cinematic alter ego. Considering that playing Harry Potter is practically all he has done in his career, this is no small achievement.
"I think he's a really good actor, and I sort of forgot about Harry Potter", said Ophelia Oates, 14, who saw the play over the weekend. "Anyway, you can't be Harry Potter forever".
In The Daily Telegraph, Charles Spencer said that "Daniel Radcliffe brilliantly succeeds m throwing off the mantle of Harry Potter, announcing himself as a thrilling stage actor of unexpected depth and range".
Mr. Radcliffe told The Daily Telegraph that "I thought it would be a bad idea to wait till the Potter films were all finished to do something else". There are still a few to go. The fifth, "Harry Potter and the Order of the Phoenix", is scheduled for release on July 13, and Mr. Radcliffe has signed on for the final two installments as well. (Meanwhile, the seventh and last book in the series, "Harry Potter and the Deathly Hallows", will hit stores on July 21.)
Harry and Alan could not be more dissimilar as characters, even if both "come from quite weird backgrounds", as 13-year-old Ella Pitt, another recent theatergoer, put it. (And no. she declared, she was not too young for all the nakedness, swearing and sexuality.) Both characters have unresolved issues relating to their parents: Harry, because his are dead, and Alan, because his have driven him insane.
But when it comes to romance, for instance, the celluloid Harry has yet to kiss a girl; the big moment comes in the forthcoming film. Meanwhile, Alan in "Equus" not only engages in some serious equi-erotic nuzzling with an actor playing a horse, but is also onstage, fully nude, for 10 minutes, during which he nearly has sex with an equally naked young woman.
Hathaway. This is a______.
A．simile
B．comparison
C．hyperbole
D．analogy
Yet Mr. Potter's world is a curious one, in which things are often not what they appear. While an excitable media (hereby including The Economist, happy to support such a fine example of globalization) is helping to hype the launch of J.K. Rowling's fifth novel, about the most adventurous thing that the publishers have organized is a reading by Ms. Rowling in London's Royal Albert Hall, to be broadcast as a live web cast.
Hollywood, which owns everything else to do with Harry Potter, says it is doing even less. Incredible as it may seem, the guardians of the brand say that, to protect the Potter franchise, they are trying to maintain a low profile. Well, relatively low.
Ms. Rowling signed a contract in 1998 with Warner Brothers, part of AOL Time Warner, giving the studio exclusive film, licensing and merchandising rights in return for what now appears to have been a steal: some $500,000. Warner licenses other firms to produce goods using Harry Potter characters or images, from which Ms. Rowling gets a big enough cut that she is now wealthier than the queen—if you believe Britain's Sunday Times rich list. The process is self-generating: each book sets the stage for a film, which boosts book sales, which lifts sales of Potter products.
Globally, the first four Harry Potter books have sold some 200m copies in 55 languages; the two movies have grossed over $1.8 billion at the box office.
This is a stunning success by any measure, especially as Ms Rowling has long demanded that Harry Potter should not be over-commercialized. In line with her wishes, Warner says it is being extraordinarily careful, at least by Hollywood standards, about what it licenses and to whom. It imposed tough conditions on Coca-Cola,. insisting that no Harry Potter images should appear on cans, and is now in the process of making its licensing programmed even more restrictive. Coke may soon be considered too mass market to carry the brand at all.
The deal with Warner ties much of the merchandising to the films alone. There are no officially sanctioned products relating to "Order of the Phoenix"; nor yet for "Harry Potter and the Prisoner of Azkaban", the film of the third book, which is due out in June 2004. Warner agrees that Ms. Rowling's creation is a different sort of commercial property, one with long-term potential that could be damaged by a typical Hollywood marketing blitz, says Diane Nelson, the studio's global brand manager for Harry Potter. It is vital, she adds, that with more to come, readers of the books are not alienated. "The evidence from our market research is that enthusiasm for the property by fans is not warning".
When the author says "there will be no escaping Potter mania", he implies that _____.
A．Harry Potter's appeal for the readers is simply irresistible.
B．it is somewhat irrational to be so crazy about the magic boy.
C．craze about Harry Potter will not be over in the near future.
D．Hogwarts school of magic will be the biggest attraction world over.
Yet Mr. Potter's world is a curious one, in which things are often not what they appear. While an excitable media (hereby including The Economist, happy to support such a fine example of globalisation) is helping to hype the launch of J.K. Rowling's fifth novel, about the most adventurous thing that the publishers (Scholastic in America and Britain's Bloomsbury in English elsewhere) have organised is a reading by Ms. Rowling in London's Royal Albert Hall, to be broadcast as a live webcast. Hollywood, which owns everything else to do with Harry Potter, says it is doing even less. Incredible as it may seem, the guardians of the brand say that, to protect the Potter franchise, they are trying to maintain a low profile. Well, relatively low.
Ms. Rowling signed a contract in 1998 with Warner Brothers, part of AOL Time Warner, giving the studio exclusive film, licensing and merchandising rights in return for what now appears to have been a steal: some $500,000. Warner licenses other firms to produce goods using Harry Potter characters or images, from which Ms. Rowling gets a big enough cut that she is now wealthier than the queen—if you believe Britain's Sunday Times rich list. The process is self-generating: each book sets the stage for a film, which boosts book sales, which lifts sales of Potter products.
Globally, the first four Harry Potter books have sold some 200 million copies in 55 languages; the two movies have grossed over $1.8 billion at the box office.
This is a stunning success by any measure, especially as Ms. Rowling has long demanded that Harry Potter should not be over-commercialised. In line with her wishes, Warner says it is being extraordinarily careful, at least by Hollywood standards, about what it licenses and to whom. It imposed tough conditions on Coca-Cola, insisting that no Harry Potter images should appear on cans, and is now in the process of making its licensing programme even more restrictive. Coke may soon be considered too mass market to carry the brand at all.
The deal with Warner ties much of the merchandising to the films alone. There are no officially sanctioned products relating to "Order of the Phoenix'; nor yet for "Harry Potter and the Prisoner of Azkaban', the film of the third book, which is due out in June 2004. Warner agrees that Ms. Rowling's creation is a different sort of commercial property, one with long-term potential that could be damaged by a typical Hollywood marketing blitz, says Diane Nelson, the studio's global brand manager for Harry Potter. It is vital, she adds, that with more to come, readers of the books are not alienated. "The evidence from our market research is that enthusiasm for the property by fans is not waning".
When the author says "there will be no escaping Pottermania", he implies that ______.
A．Harry Potter's appeal for the readers is simply irresistible
B．it is somewhat irrational to be so crazy about the magic boy
C．craze about Harry Potter will not be over in the near future
D．Hogwarts school of magic will be the biggest attraction world over
A．being lost
B．having lost
C．losing
D．lost
A being lost B having lost C losting D lost
The author believes that _____.
A．Britain's Sunday Times rich list is not very convincing as it sounds.
B．Time Warner's management of licenses is a bit over-commercialized.
C．other firms may produce goods using Harry Potter images at will.
D．what Ms. Rowling got in return for her offering to Warner is a real bargain.
The author believes that ______.
A．Britain's Sunday Times rich list is not very convincing as it sounds
B．Time Warner's management of licenses is a bit over-commercialised
C．other firms may produce goods using Harry Potter images at will
D．what Ms. Rowling got in return for her offering to Warner is a real bargain
The current French bestseller lists are wonderfully eclectic. In (1)_____, there is everything (2)_____ blockbuster thrillers to Catherine Miller's La Vie Sexuelle de Catherine M., a novel which has been (3)_____ praised as high art and (4)_____ as upmarket porn. Then there are novels (5)_____ the sticky questions of good and (6)_____ (Le Demon et Mademoiselle Prym) and faith versus science m the modern world (L'apparition). Philosophical (7)_____ continue in the non-fiction list. (8)_____ this week by Michel Onfray's "Antimanuel de Philosophic". a witty talk (9)_____ some of philosophy's perennial debates. Those who like their big issues in small chunks are also enjoying Frederic Beigbeder's Dernier Inventaire avant Liquidation, a survey of France's (10)_____ 20th-century books, (11)_____ with Mr. Beigbeder's (12)_____ humor from the title on (The 50 books of the Century Chosen by You and Critiqued by Me),
In Britain, meanwhile, there is olive oil all over the non-fiction list. It's a major (13)_____ for Nigella Lawson, a domestic divinity and celebrity (14)_____, whose latest (15)_____ of recipes tops the list. Annie Hawes, in second (16)_____. took herself (17)_____ to the sun-drenched hills of Italy to grow her own olives and write a book about them as did Carol Drinkwater, just (18)_____ the border in France. Fiction-wise, it's business as (19)_____, with the requisite holiday mix of thrillers, romance, fantasy and Harry Potter with The Goblet of Fire still burning (20)_____ at number three.
A．literature
B．narrative
C．story
D．fiction
