When opening small businesses ,the most important thing for small-business owners to do
The main idea of this passage is that ______.
A.women are better at small businesses than men are
B.women today are better educated than in the past, making them more attractive to the business world
C.women today are opening more businesses of their own
D.the computer business is especially attractive for women today
At American restaurants and coffee shops, you are usually served tap water before you order. You may find the bread and butter is free and if you order coffee, you may get a free refill (免费再加).
Most cities and towns have no rules about opening and business times for stores or restaurants, though they usually do make rules for bars. In large cities, especially, stores may be open 24 hours a day.
Servings (上的饭菜量) in restaurants are often large, too large for many people. If you can't finish your meal but would like to enjoy the food later, ask your waitress or waiter for a "doggie bag" (“狗食袋”,即打包袋儿). It may have a picture of a dog on it, but everybody knows you're taking the food for yourself,
Supper and dinner are both words for the evening meal. Some people have "Sunday dinner". This is an especially big noon meal.
Tips are not usually added to the cheek. They are not included in the price of the meal. A tip of about 15% is often expected and you should leave it on the table when you leave. In some restaurants, a check is brought on a plate and you put your money there. Then the waiter or waitress brings you your change.
Which statement is true?
A.American people like sitting with people they don't know.
B.Hostess always seat a small group at a large table.
C.American people never sit with people they don't know.
D.American people would not light a cigarette if the people who sit at the same table mind their smoking.
A) reach
B) hand
C) hold
D) place
A.adapt
B.argue
C.recall
D.appreciate
I remember ______ to Paris when I was a very small child.
A.taking
B.to be taken
C.being taken
D.to take
Publicity (宣传,报道) offers several benefits. There are no costs for message time or space. An ad in prime time television may cost $250, 000 or more per minute, whereas a five-minute report on a network newscast would not cost anything. However, there are costs for news releases (发布) , a publicity department, and other items. As with advertising, publicity reaches a mass audience. Within a short time, new products or company policies are widely known.
Credibility (可信度) about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than ads. Readers spend time reading the stories, but they flip through (草草翻阅) the ads. Furthermore, there may be hundreds of ads in a magazine. Feature stories (专题报道) are much fewer in number and stand out clearly.
Publicity also has some significant limitations. A firm has little control over messages, their timing, placement (报道顺序) , or coverage. It may issue detailed news releases and find only small portions of them reported by the media; and media have the ability to be much more critical than a company would like. A firm may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, media determine the placement of a story; it may follow a report on crime or sports. Finally, the media ascertain (确定) whether to cover a story at all and the amount of coverage to be devoted to it. A company-sponsored (赞助) job program might go unreported or receive three-sentence coverage in a local newspaper.
The author mentions all of the following advantages of publicity EXCEPT______.
A.having no time costs
B.having attentiveness
C.having high credibility
D.having no space costs
A.reach
B.hand
C.hold
D.place
When there are small children around, it is necessary to put bottles of pills out of ______.
A) reach B) hand C) hold D) place