We (impress) ______ by the high quality and fine workmanship of your products when we visited your factory.
A.it will decrease its quality of treatment
B.it will certainly push up its expenditures
C.it will have a high mortality rate from surgery
D.it will maintain its good quality of care
A.trust about
B.believe in
C.use
D.support
A.A.use, selectable
B.B.used, selectable
C.C.use, selective
D.D.used, selective
Which of the following questions does the passage answer explicitly?
A.Why were Black workers excluded from the sample used in Brown's study?
B.Why do private employers discriminate more against women than do government employers?
C.Why do self-employed women have more difficulty than men in hiring high quality employees?
D.Why do suppliers discriminate against self-employed women?
The appeal of advertising to buying motives can have both negative and positive effects.
Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers' money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer's real concerns. Consider fire insurance. Fire insurance maybe sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his orca situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Advertising can persuade the consumer to buy worthless products by______.
A.stressing their high quality
B.convincing him of their low price
C.maintaining a balance between quality and price
D.appealing to his buying motives
for, too high, meet, meet with, disappointed, at, on
Dear Sir or Madam,
Thank you(1)your mail.We are(2)to hear that our price for your required product is(3)for your acceptance.You mentioned that Japanese goods are being offered to you(4)a price approximately 8% lower than our quotation.
We accept your position, but we are of the opinion that the quality of the other makes does not measure up to that of our products.Although we are keen to do business with you, we regret that we cannot accept your counter offer.
We do want to try and work with you, and meet your request, but the best we can do is to reduce our previous quotation by 3%.We hope that this will(5)your approval.
We look forward to hearing from you.
With best regards,
Dear Sirs,
Thank you for your offer of December the 5th and samples of Ground Nuts you kindly sent us.
While we are appreciating the good quality of your Ground Nuts, we regret that your price appears to be on the high side. To accept the price you quoted would leave us no profit in our sales, since the other suppliers are offering lower prices for Ground Nut of the same quality.
Therefore we suggest you reduce the quoted price by 10 percent, otherwise there is no possibility of business.
We look forward to your confirmation.
Yours faithfully.
Dear Sirs,
Re: Men's Sweaters
Thank you for your letter of May 18 and samples.
We appreciate the good quality of men's sweaters, but we find your prices appear to be on the high side and out of line with the current price in the market.It would leave us only a small profit on our sales if we accept the prices you quoted.
We appreciate the quality of your goods and would like to have the opportunity to do business with you, but we have also to point out that the men's sweaters are available in our market from several European manufactures.All the prices quoted by them are lower about 10% than yours for the same quality.Therefore we suggest you should make a reduction by 10%.
It is in view of our long-standing business relations that we make you such a counter-offer.We hope you will take our counter-offer into consideration favorably and fax us your acceptance immediately.
We are looking forward to your early reply.
Yours faithfully,
(Signature)