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[单选题]

When a strategy is not understood or embraced, it usually () misunderstandingand uneven commitments to implementation.

A.results from

B.as a result of

C.results in

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更多“When a strategy is not underst…”相关的问题
第1题
I am reluctant to use the strategy__________it serves a very clear purpose. A.

I am reluctant to use the strategy __________it serves a very clear purpose.

A. when

B. unless

B. as long as

D. as soon as

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第2题
Most people who travel long distance complain of jet-lag. Jet-lag makes business travelers
less productive and more prone 【21】______ making mistakes. It is actually caused by 【22】______ of your "body clock" a small cluster of brain cells that controls the timing of biological 【23】______ . The body clock is designed for a 【24】______ rhythm of daylight and darkness, so that it is thrown out of balance when it 【25】______ daylight and darkness at the "wrong" times in a new time zone. The 【26】______ of jet-lag often persist for days 【27】______ the internal body clock slowly adjusts to the new time zone.

Now a new anti-jet-lag system is 【28】______ that is based on proven 【29】______ pioneering scientific research. Dr. Martin Moore-Ede had 【30】______ a practical strategy to adjust the body clock much sooner to the new time zone 【31】______ controlled exposure to bright light. The time zone shift is easy to accomplish and eliminates 【32】______ of the discomfort of jet-lag.

A successful time zone shift depends on knowing the exact times to either 【33】______ or avoid bright light. Exposure to light at the wrong time can actually make jet-lag worse. The proper schedule 【34】______ light exposure depends a great deal on 【35】______ travel plans.

Data on a specific flight itinerary and the individual's sleep 【36】______ are used to produce a Trip Guide with 【37】______ on exactly when to be exposed to bright light.

When the Trip Guide calls 【38】______ bright light you should spend time outdoors if possible. If it is dark outside, or the weather is bad, 【39】______ you are on an aeroplane, you can use a special light device to provide the necessary light 【40】______ for a range of activities such as reading, watching TV or working.

【21】

A.from

B.of

C.for

D.to

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第3题
Most people who travel long distances complain of jetlag. Jetlag makes business travelers
less productive and more prone【C1】______ making mistakes. It is actually caused by【C2】______ of your "body clock"— a small cluster of brain cells that controls the timing of biological【C3】______ . The body clock is designed for a【C4】______ rhythm of daylight and darkness, so that it is thrown out of balance when it【C5】______ daylight and darkness at the "wrong" times in a new time zone. The【C6】______ of jetlag often persist for days 【C7】______ the internal body clock slowly adjusts to the new time zone.

Now a new anti-jetlag system is【C8】______ that is based on proven【C9】______ pioneering scientific re- search. Dr. Martin Moore-Ede has【C10】______ a practical strategy to adjust the body clock much sooner to the new time zone【C11】______ controlled exposure to bright light. The time zone shift is easy to accomplish and eliminates【C12】______ of the discomfort of jetlag. A successful time zone shift depends on knowing the exact times to either【C13】______ or avoid bright light. Exposure to light at the wrong time can actually make jetlag worse. The proper schedule【C14】______ light exposure depends a great deal on【C15】______ travel plans.

Data on a specific light itinerary and the individual's sleep【C16】______ are used to produce a Trip Guide with【C17】______ on exactly when to be exposed to bright light. When the Trip Guide calls【C18】______ bright light you should spend time outdoors if possible. If it is dark outside, or the weather is bad,【C19】______ you are on an aeroplane, you can use a special light device to provide the necessary light【C20】______ for a range of activities such as reading, watching TV or working.

【C1】

A.for

B.from

C.to

D.of

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第4题
Heat Co specialises in the production of a range of air conditioning appliances for indust
rial premises. It is about to launch a new product, the ‘Energy Buster’, a unique air conditioning unit which is capable of providing unprecedented levels of air conditioning using a minimal amount of electricity. The technology used in the Energy Buster is unique so Heat Co has patented it so that no competitors can enter the market for two years. The company’s development costs have been high and it is expected that the product will only have a five-year life cycle.

Heat Co is now trying to ascertain the best pricing policy that they should adopt for the Energy Buster’s launch onto the market. Demand is very responsive to price changes and research has established that, for every $15 increase in price, demand would be expected to fall by 1,000 units. If the company set the price at $735, only 1,000 units would be demanded.

The costs of producing each air conditioning unit are as follows:

Heat Co specialises in the production of a range o

Note

The first air conditioning unit took 1·5 hours to make and labour cost $8 per hour. A 95% learning curve exists, in relation to production of the unit, although the learning curve is expected to finish after making 100 units. Heat Co’s management have said that any pricing decisions about the Energy Buster should be based on the time it takes to make the 100th unit of the product. You have been told that the learning co-efficient, b = –0·0740005.

All other costs are expected to remain the same up to the maximum demand levels.

Required:

(a) (i) Establish the demand function (equation) for air conditioning units; (3 marks)

(ii) Calculate the marginal cost for each air conditioning unit after adjusting the labour cost as required by the note above; (6 marks)

(iii) Equate marginal cost and marginal revenue in order to calculate the optimum price and quantity. (3 marks)

(b) Explain what is meant by a ‘penetration pricing’ strategy and a ‘market skimming’ strategy and discuss whether either strategy might be suitable for Heat Co when launching the Energy Buster. (8 marks)

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第5题
A successful strategy will be one that tells managers how to succeed in spite of an or
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第6题
SWOT分析法中的S指的是Strategy()
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第7题
A good strategy is likely to fall apart without the input and feedback of the people responsible for executing the strategy.()
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第8题
Most people who travel long distances complain of jetlag(喷气式飞行时差反应). Jetlag makes

Most people who travel long distances complain of jetlag(喷气式飞行时差反应). Jetlag makes business travelers less productive and more prone【C1】______ making mistakes. It is actually caused by【C2】______ of your "body clock"-a small cluster of brain cells that controls the timing of biological【C3】______ . The body clock is designed for a 【C4】______ rhythm of daylight and darkness, so that it is thrown out of balance when it【C5】______ daylight and darkness at the "wrong" times in a new time zone. The【C6】______ of jetlag often persist for days 【C7】______the internal body clock slowly adjusts to the new time zone.

Now a new anti-jet, lag system is【C8】______ that is based on proven【C9】______ pioneering scientific research. Dr. Martin Moore-Erie has【C10】______ a practical strategy to adjust the body clock much sooner to the new time zone【C11】______ controlled exposure to bright light. The time zone shift is easy to accomplish and eliminates 【C12】______ of the discomfort of jetlag.

A successful time zone shift depends on knowing the exact times to either【C13】______ or avoid bright light. Exposure to light at the wrong time can actually make jetlag worse. The proper schedule【C14】______ . light exposure depends a great deal on【C15】______ . ravel plans. Data on a specific flight itinerary(旅行路线) and the individual's sleep【C16】______ are used to produce a Trip Guide with【C17】______ on exactly when to be exposed to bright light.

When the Trip Guide calls【C18】______ bright light you should spend time outdoors if possible. If it is dark outside, or the her is bad,【C19】______ you are on an aeroplane, you can use a special light device to provide the necessary light【C20】______ for a range of activities such as reading, watching TV or working.

【C1】

A.for

B.from

C.to

D.of

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第9题
Hunting for a job late last year, lawyer Cant Redmon stumbled across CareerBuilder, a job
database on the Internet. He searched it with no success but was attracted by the site's "personal search agent". It's an interactive feature that lets visitors key in job criteria such as location, title, and salary, then E-mails them when a matching position is posted in the database. Redmon chose the keywords legal, intellectual property, and Washington, D.C. Three weeks later, he got his first notification of an opening. "I struck gold", says Redmon, who E-mailed his resume to the employer and won a position as in-house counsel for a company.

With thousands of career-related sites on the Internet, finding promising openings can be time-consuming and inefficient. Search agents reduce the need for repeated visits to the databases. But although a search agent worked for Redmon, career experts see drawbacks. Narrowing your criteria, for example, may work against you: "Every time you answer a question you eliminate a possibility". says one expert.

For any job search, you should start with a narrow concept—what you think you want to do—then broaden it. "None of these programs do that", says another expert. "There's no career counseling implicit in all of this". Instead, the best strategy is to use the agent as a kind of tip service to keep abreast of jobs in a particular database; when you get E-mail, consider it a reminder to check the database again. "I would not rely on agents for finding everything that is added to a database that might interest me", says the author of a job-searching guide.

Some sites design their agents to tempt job hunters to return. When Career Site's agent sends out messages to those who have signed up for its service, for example, it includes only three potential jobs—those it considers the best matches. There may be more matches in the database; job hunters will have to visit the site again to find them and they do. "On the day after we send our messages, we see a sharp increase in our traffic", says Seth Peets, vice president of marketing for Career Site.

Even those who aren't hunting for jobs may find search agents worthwhile. Some use them to keep a close watch on the demand for their line of work or gather information on compensation to arm themselves when negotiating for a raise. Although happily employed, Redmon maintains his agent at Career Builder. "You always keep your eyes open", he says. Working with a personal search agent means having another set of eyes looking out for you.

How did Redmon find his job?

A.By searching openings in a job database

B.By posting a matching position in a database.

C.By using a special service of a database.

D.By E-mailing his resume to a database.

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第10题
Part ADirections: Read the following four texts. Answer the questions below each text by c

Part A

Directions: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)

Hunting for a job late last year, lawyer Cant Redmon stumbled across CareerBuilder, a job database on the Internet. He searched it with no success but was attracted by the site's "personal search agent". It's an interactive feature that lets visitors key in job criteria such as location, title, and salary, then E-mails them when a matching position is posted in the database. Redmon chose the keywords legal, intellectual property, and Washington, D.C. Three weeks later, he got his first notification of an opening. "I struck gold", says Redmon, who E-mailed his resume to the employer and won a position as in-house counsel for a company.

With thousands of career-related sites on the Internet, finding promising openings can be time-consuming and inefficient. Search agents reduce the need for repeated visits to the databases. But although a search agent worked for Redmon, career experts see drawbacks. Narrowing your criteria, for example, may work against you: "Every time you answer a question you eliminate a possibility", says one expert.

For any job search, you should start with a narrow concept—what you think you want to do—then broaden it. "None of these programs do that", says another expert. "There's no career counseling implicit in all of this". Instead, the best strategy is to use the agent as a kind of tip service to keep abreast of jobs in a particular database; when you get E-mail, consider it a reminder to check the database again. "I would not rely on agents for finding everything that is added to a database that might interest me", says the author of a job-searching guide.

Some sites design their agents to tempt job hunters to return. When CareerSite's agent sends out messages to those who have signed up for its service, for example, it includes only three potential jobs—those it considers the best matches. There may be more matches in the database; job hunters will have to visit the site again to find them—and they do. "On the day after we send our messages, we see a sharp increase in our traffic", says Seth Peets, vice president of marketing for CareerSite.

Even those who aren't hunting for jobs may find search agents worthwhile. Some use them to keep a close watch on the demand for their line of work or gather information on compensation to arm themselves when negotiating for a raise. Al though happily employed, Redmon maintains his agent at CareerBuilder. "You always keep your eyes open", he says. Working with a personal search agent means having another set of eyes looking out for you.

How did Redmon find his job?

A.By searching openings in a job database.

B.By posting a matching position in a database.

C.By using a special service of a database.

D.By E-mailing his resume to a database.

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第11题
根据下面材料,回答 26~30 题: Pretty in pink: adult women do not remember being so obse

根据下面材料,回答 26~30 题:

Pretty in pink: adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It is not that pink intrinsically bad, but it is a tiny slice of the rainbow and, though it may celebrate girlhood in one way, it also repeatedly and firmly fused girls’ identity to appearance. Then it presents that connection, even among two-year-olds, between girls as not only innocent but as evidence of innocence. Looking around, despaired at the singular lack of imagination about girls’ lives and interests.

Girls' attraction to pink may seem unavoidable, somehow encoded in their DNA, but according to Jo Paoletti, an associate professor of American Studies, it's not. Children were not colour-coded at all until the early 20th century: in the era before domestic washing machines all babies wore white as a practical matter, since the only way of getting clothes clean was to boil them. What's more, both boys and girls wore what were thought of as gender-neutral dresses. When nursery colours were introduced, pink was actually considered the more masculine colour, a pastel version of red, which was associated with strength. Blue, with its intimations of the Virgin Mary, constancy and faithfulness, symbolised femininity. It was not until the mid-1980s, when amplifying age and sex differences became a dominant children's marketing strategy, that pink fully came into its own, when it began to seem innately attractive to girls, part of what defined them as female, at least for the first few critical years.

I had not realised how profoundly marketing trends dictated our perception of what is natural to kids, including our core beliefs about their psychological development. Take the toddler. I assumed that phase was something experts developed after years of research into children's behaviour: wrong. Turns out, according to Daniel Cook, a historian of childhood consumerism, it was popularised as a marketing gimmick by clothing manufacturers in the 1930s.

Trade publications counseled department stores that, in order to increase sales, they should create a "third stepping stone" between infant wear and older kids' clothes. It was only after "toddler" became common shoppers' term that it evolved into a broadly accepted developmental stage. Splitting kids, or adults, into ever-tinier categories has proved a sure-fire way to boost profits. And one of the easiest ways to segment a market is to magnify gender differences – or invent them where they did not previously exist.

第 26 题 By saying "it is ... The rainbow"(line 3, Para 1), the author means pink _______.

[A]should not be the sole representation of girlhood

[B]should not be associated with girls' innocence

[C] cannot explain girls' lack of imagination

[D]cannot influence girls' lives and interests

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