题目内容
（请给出正确答案）
A、disappointing loyal customers
B、having to use an outside-in rather than an inside-out perspective
C、failing to attract enough customers
D、failing to understand their customers' needs
答案
C
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更多“When marketers set low expecta…”相关的问题
When Jack arrived he learned Mary ______ for almost an hour.
A．had gone
B．had set off
C．had left
D．had been away
Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users' responses. But in some cases, one marketer's owned media become another marketer's paid mediafor instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned.
The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them.
If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company's response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.
Consumers may create "earned" media when they are______.
A．obsessed with online shopping at certain Web sites.
B．inspired by product-promoting e-mails sent to them.
C．eager to help their friends promote quality products.
D．enthusiastic about recommending their favorite products.
A.which
B.when
C.that
When I arrived, I learned Mary ______ for almost an hour.
A．had gone
B．had set off
C．had left
D．had been away
A) broke down
B) got in
C) set in
D) stopped short
A.If TINIT has a low value
B.If the hysteresis is too small
C.If the offset is non-zero
D.If PSSTEMP is set to a low value
E.If PTIMTEMP is set to a low value
Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results.
Translation mistakes are at the heart of many blunders in international advertising.
General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new(star)"and means "star" in many languages, but in spoken Spanish it can sound like "nova", meaning "it doesn't go". Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe, sales "picked up" dramatically.
Marketing blunders have also been made by food and beverage companies. One American food company's friendly "Jolly Green Giant"(for advertising vegetables)became something quite different when it was translated into Arabic as "Intimidating Green Ogre".
When translated into German, Pepsi's popular slogan, "Come Alive with Pepsi" came out implying "Come Alive from the Grave". No wonder customers in Germany didn't rush out to buy Pepsi.
Successful international marketing doesn't stop with good translations—other aspects of culture must be researched and understood if marketers are to avoid blunders.
When marketers do not understand and appreciate the values, tastes, geography, climate, superstitions, religion, or economy of a culture, they fail to capture their target market.
For example, an American designer tried to introduce a new perfume into the Latin American market but the product aroused little interest. The main reason was that the camellia used in it was traditionally used for funerals in many South American countries.
Having awakened to the special nature of foreign advertising, companies are becoming much more conscientious in their translations and more sensitive to cultural distinctions.
The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called "back translation" to reduce the possibility of blunders.
The process uses one person to translate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings.
In designing advertisements for other countries, messages need to be short and simple.
They should also avoid jokes, since what is considered funny in one part of the world may not be so humorous in another.
The best title of this passage might be ______.
A．Culture Is Very Important in Advertising
B．Avoid Cultural Misunderstanding between Nations
C．Overcome Cultural Shock in Different Countries
D．Advertisements Reflect Various Life Styles
Through the videocenferencing, not only your voice but also your face, the surroundings and any other graphic and phisical __1__ can be captured and transmitted through the communication system with or without wires. Of course, when you go into the details, the technology involved is very __2__ and the subject matter littered with jargon. Such as ISDN (Integrated Services Digital Network), POTS (Plain Old Telephone Service) or the __3__ behind bandwidth, latency and isochrony which are used to explain how videoconferencing works.Good people communication is __4__ in any business, and the more interaction you can achieve, the more likely it is that your __5__ will be the right ones. Videoconferencing not only allows you to speak to people in different locations, but also note __6__ expressions and gestures that let you know what the other person is really thinking. Meetings are made more __7__ by sharing documents and computer applications that a simple telephone cannot __8__.__9__, organizations are discovering the competitive advantages and the power of videoconferencing. With advances in performance, economical pricing, the ability to __10__ essential meeting tools and connectivity to global telephone networks and standardized videoconferencing protocols, videoconferencing is now a practical reality for any organization.
A) fortunately
B) effective
C) images
D) articulate
E) facial
F) manage
G) decisions
H) connect
I) advanced
J) integrate
K) progressive
L) concepts
M)pictures
N) increasingly
O) important
Which of the following is NOT a reason why people look after their relatives？
A．They feel they are of use to other people.
B．They want to set an example to their children.
C．They think it is their duty to help their relatives.
D．They hope they deserve care when they need it.
