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Not content with its doubtful claim to produce cheap food for our own population, the fact

or, farming industry also argues that" hungry nations are benefiting from advances made by the poultry(家禽) industry". In fact, rather than helping the fight against malnutrition(营养不良) in" hungry nations", the spread of factory farming has, inevitably aggravated the problem.

Large-scale intensive meat and poultry production is a waste of food resources. This is because more protein has to be fed to animals in the form. of vegetable matter than can ever be recovered in the form. of meat. Much of the food value is lost in the animal's process of digestion and cell replacement. Neither, in the case of chicken, can one eat feathers, blood, feet or head. In all, only about 44% of the live animal fits to be eaten as meat.

This means one has to feed approximately 9-l0 times as much food value to the animal than one can consume from the carcass. As a system for feeding the hungry, the effects can prove disastrous. At times of crisis, grain is the food of life.

Nevertheless, the huge increase in poultry production throughout Asia and Africa continues.

Normally British or US firms are involved. For instance, an American based multinational company has this year announced its involvement in projects in several African countries. Britain's largest suppliers chickens, Ross Breeders, are also involved in projects all over the world.

Because such trade is good for exports, Western governments encourage it. In 1979, a firm in Bangladesh called Phoenix Poultry received a grant to set up a unit of 6,000 chickens and 18,000 laying hens. This almost doubled the number of poultry kept in the country all at once.

But Bangladesh lacks capital, energy and food and has large numbers of unemployed. Such chicken-raising demands capital for building and machinery, extensive use of energy resources for automation, and involves feeding chickens with potential famine-relief protein food. At present, one of Bangladesh's main imports is food grains, because the country is unable to grow enough food to feed its population. On what then can they possibly feed the chicken?

In this passage the author argues that ______.

A.efficiency must be raised in the poultry industry

B.raising poultry can provide more protein than growing grain

C.factory farming will do more harm than good to developing countries

D.hungry nations may benefit from the development of the poultry industry

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更多“Not content with its doubtful …”相关的问题
第1题
It is a relationship between the content of a message, its sender and receiver, its s
ituation and purpose, and how it is communicated.

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第2题
Although each TV series will be rated on the basis of its usual content, the ratings c

A.A.flow

B.B.fluctuate

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第3题
The website is very___with young people, who like its content and style.A.familiarB.popula

The website is very___with young people, who like its content and style.

A.familiar

B.popular

C.similar

D.interested

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第4题
Calling to a bully's parent ______.A.has long existed but changed its contentB.is often do

Calling to a bully's parent ______.

A.has long existed but changed its content

B.is often done with careful thinking

C.often leads to blaming and misunderstanding

D.is used to warn the child not to do it again

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第5题
Part ADirections: Read the following four texts. Answer the questions below each text by c

Part A

Directions: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)

At current online-ad rates, it is almost impossible for web publishers that create their own content to make money—just ask any of the two dozen, from Z.com to eCountries that have gone bust in the past month alone. The mason for the bloodbath is simple: advertisers are not willing m pay enough for web ads to support the cost of displaying them.

To see why, consider a credit-card firm that wants to find customers online. Say it runs a campaign to display its banner ad to 2 million viewers. Using industry averages, one out of every 200 viewers can be expected to click on the ad: one out of every 100 of those will actually sign up for a credit card. Thus, the campaign would yield 100 new customers. Offline, the firm pays about $150 for each customer it acquires, through anything from direct mail to television ads. Using the same rate, it would therefore be willing to pay $15,000 for those 2 million online-ad views, or a cost-per-thousand-views (CPM) rate of $7.50.

Now consider the economics of the website that is running those ads. It probably does not have its own ad sales team, so it is getting those credit-card ads from an advertising network such as DoubleClick. The network takes half the revenues, leaving the site with a CPM of $3.75. Imagine that the site is very successful, say among the top few hundred on the web. If so, it may be able to generate 10m page views 'a month. At $3.75 per thousand views, that means revenue of $37,500 a month. Take out hardware, software and bandwidth costs, and enough might be left to support two employees or so.

This grim picture can be improved by selling more than one ad per page, but such clutter often comes at the cost of a lower rate of "click-throughs" and, eventually, even lower CPMs. The site can try to charge higher CPMs by providing more information about viewer demographics, to help advertisers target their ads, or by claiming that it has a sign that may justify a fee for brand-building advertisers. But advertisers are skeptical.

The biggest web portals get their content almost for free—a mixture of material from other-sites and content created by viewers—and attract so much traffic that they can support huge organizations on low CPMs. But for most smaller websites, there is no way out. Those that cannot find revenue sources beyond advertising will either go bust or be forced to admit that their site is a non-profit enterprise. If truth-in-advertising rules were enforced, most dotcoms would be dotorgs.

In nowadays, earning money from the web is rather______.

A.difficult

B.unimaginative

C.easy

D.impossible

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第6题
In recent years, Microsoft has focused on three big tasks: building robust security into i
ts software, resolving numerous antitrust complaints against it and upgrading its Windows operating system. These three tasks are now starting to collide.

On August 27th the firm said that the successor to its Windows XP operating system, code-named Longhorn, will go on sale in 2007 without one of its most impressive features, a technique to integrate elaborate search capabilities into nearly all desktop applications. (On the bright side, Longhorn will contain advances in rendering images and enabling different computing platforms to exchange data directly between applications.) It is a big setback for Microsoft, which considers search technology a pillar of its future growth—not least as it competes against Google.

The firm's focus on security championed by Bill Gates himself—took resources away from Longhorn, admits Greg Sullivan, a lead product manager in the Windows client division. Programmers have been fixing Windows XP rather than working on Longhorn. In mid-August, Microsoft released Service Pack 2, a huge set of free software patches and enhancements to make Windows XP more secure. Though some of the fixes turned out to have vulnerabilities of their own, the patches have mostly been welcomed. Microsoft's decision to forgo new features in return for better security is one that most computer users will probably applaud.

Yet ironically, as Microsoft slowly improves the security of its products-by, for instance, incorporating firewall technology, anti-virus systems and spam filters its actions increasingly start to resemble those that, in the past, have got the firm into trouble with regulators. Is security software an "adjacent software market", in which case Microsoft may be leveraging its dominance of the operating system into it? Integrating security products into Windows might be considered "bundling" which, with regard to web browsing, so excited America's trustbusters in the 1990s. And building security directly into the operating system seems a lot like "commingling" software code, on which basis the European Commission ruled earlier this year that Microsoft abused its market power through the Windows Media Player. Microsoft is appealing against that decision, and on September 30th it will argue for a suspension of the commission's remedies, such as the requirement that it license its code to rivals.

Just last month, the European Union's competition directorate began an investigation into Microsoft and Time Warner, a large media firm, on the grounds that their proposed joint acquisition of Content Guard, a software firm whose products protect digital media files, might provide Microsoft with, undue market power over digital media standards. The commission will rule by January 2005. Microsoft, it seems, in security as elsewhere, is going to have to get used to being punished for its success. Its Windows monopoly lets it enjoy excessive profits but the resulting monoculture makes it an obvious target for viruses and regulators alike.

That Microsoft's three tasks are colliding is reflected in the fact that ______.

A.the new operating system will be marketed at a discount

B.search will be removed from the new operating system

C.all search capabilities will be combined into the desktop

D.images and data will be exchanged more directly

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第7题
When concerned parents protest the excessive sex or violence on television, they often see
k control of television from some outside agency. Our research, however, suggests that the most effective control of TV' s influence on children can be exerted from within the home.

We have found that there is major obstacle that parents need to overcome in connection with TV viewing. Surprisingly enough, we are going to advocate that parents act rudely—at least as fat' as the TV set is concerned. Most of us have been socialized all our lives with the warning "Don' t interrupt when someone else is speaking." Yet our ancestors never imagined a mechanical visitor sitting in the middle of our home who talks without stop and never allows the listener an opportunity to put a word in edgewise.

During our research, we found upon questioning parents that they usually reacted to TV content they disliked or disagreed with by remaining silent. This brings to mind an old saying that parents might well be advised to consider, "Silence gives consent."

We advocate loud reactions and exclamations of disapproval when something is presented on TV which is in opposition to the family' s values or offends them in any way. Similarly, when a program is in accordance with the family' s views, parents should approve of its content and applaud loudly. There is much that Shakespearean audiences of old could teach us in regard to such spontaneous, public reactions. Silence is misleading to our children.

This process of direct intervention vocal approval or disapproval of TV content—is highly effective with young children, because they ant curious, lemming rapidly and ready to place a great deal of confidence in the information and attitudes of their parents and other significant adults, such as teachers. For teenagers indirect intervention is recommended, because this group is more resistant to adult statements and does not like to be "Iectured." Indirect intervention is the practice of making comments about TV to other members of the family, but in such a way that teenager is sure to overhear the comments.

Our research shows that through such parental comments of approval or disapproval, adults can dramatically influence the information their children receive and retain from watching TV.

We may infer from the first paragraph that parents______.

A.find that their children like to watch those sex or violence TV programs

B.hope that school or society can do something to control bad TV programs

C.feel that they can exert some influences on their children at home only

D.realize that there is a generation gap between them and their children

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第8题
Part ADirections: Read the following four texts. Answer the questions below each text by c

Part A

Directions: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)

In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a busy comer for their location. They had run their own business for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.

Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks' sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The serf-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique appeal of the brothers fast food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.

Today McDonald's is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald's had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modem American business history.

This passage mainly talks about ______.

A.the development of fast food services

B.how McDonald's became a billion-dollar business

C.the business careers of Mac and Dick McDonald

D.Ray Kroc's business talent

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第9题
Directions: Read the following four texts. Answer the questions below em text by choosing
A,B, C or D. Mark your answers on ANSWER SHEET I . (40 points)

Text 1

In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a busy comer for their location. They had run their own business for years, first a theater, then a barbecue(烤肉 )restaurant, then another drive -in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.

Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks' sticking to their routine. Their new drive -in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The serf - service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake -mixing machines. He quickly saw the unique appeal of the brothers fast food restaurants and bought the right to franchise (特许经营other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.

Today McDonald' s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen - cent hamburgers. In 1976, McDonald' s had over $1 billion in total sales. Its first twenty - two years is one of the most incredible success stories in modem American business history.

21. This passage mainly talks about ______.

A) the development of fast food services

B) how McDonald's became a billion- dollar business

C) the business careers of Mac and Dick McDonald

D) Ray Kroc’s business talent

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第10题
Television—that most pervasive and persuasive of modem technologies, marked by rapid chang
e and growth—is moving into a new era, an era of extraordinary sophistication and versatility, which promises to reshape our lives and our world. It is an electronic revolution of sorts, made possibly by the marriage of television and computer technologies.

The world "television", derived from its Greek (tele: distant) and Latin (vision: sight) roots, can literally be interpreted as sight from a distance. Very simply put, it works in this way: through a sophisticated system of electronics, television provides the capacity of converting an image (focused on a special photoconductive plate within a camera) into electronic impulses, which can be sent through a wire or cable. These impulse, when fed into a receiver (television set), can then be electronically reconstituted into that same image.

Television is more than just an electronic system, however. It is a means of expression as well as a vehicle for communication, and as such becomes a powerful tool for reaching other human beings.

The field of television can be divided into two categories determined by its means of transmission. First there is broadcast television, which reaches the masses through broad-based airwave transmission of television signals. Second, there is nonbroadcast television, through which provides for the needs of individuals or specific interest groups through controlled transmission techniques.

Traditionally, television has been a medium of the masses. We are-most familiar with broadcast television because it has been with us for about forty-seven years in a form. similar to what exists today. During those years, it has been controlled, for the most part, by the broadcast networks, ABC, NBC and CBS, who have been the major purveyors of news, information, and entertainment. These giants of broadcasting have actually shaped not only television but our perception of it as well. We have come to look upon the picture tube as a source of entertainment, placing out role in this dynamic medium as the passive viewer.

With what topic is the passage primarily concerned?

A.Recent changes in modem technology.

B.The marriages of broadcasting giants.

C.The role of television in today's society.

D.The content of broadcast television programs.

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