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Scientists have studied consumer behavior. recently and found 21 the look of the package

has a great effect 22 the "quality" of the product and on how well it 23 because consumers generally cannot 24 between a product and its package. Many products are packages and many packages are products, “as Louis Cheskin, the first social scientist studying consumers&39; feeling for packaging, noticed.”

Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human 25 quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word "green" today can keep food prices 26

27 are another attraction. Circles often suggest happiness and peacefulness, because these shapes are 28 to both the eye and the heart. That&39;s 29 the round yellow M signs of McDonald’s are inviting to both young and old. This new consumer response to the colors and shapes of packages reminds producers and sellers that people 30 to satisfy both body and soul.

21.A. that B. what C. such D. as

22. A .with B. of C. at D. on

23 . A. buys B. sells C. offers D. works

24. A. show B. display C.tell D. differ

25. A. attention B. eye C. presence D. perception

26. A. to go up B. to go down C. going up D. going down

27. A. Packages B. Shapes C. Tools D. Products

28. A. pleasantly B. pleasing C. pleased D. pleasure

29. A. how B. because C .where D. why

30. A. sell B. make C. buy D. produce

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更多“Scientists have studied consum…”相关的问题
第1题
The main idea of paragraph 2 is______. A. colors may have effect on our work and stud

The main idea of paragraph 2 is______.

A. colors may have effect on our work and study

B. colors do have effect on our moods (情绪)

C. light and bright colors make people happy

D. factory workers can work better in a bright room

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第2题
Genghis Khan was not one to agonize over gender roles. He was into sex and power, and he d
idn't mind saying so. "The greatest joy a man can know is to conquer his enemies and drive them before him". The emperor once thundered. Genghis Khan conquered two thirds of the known world during the early 13th century and he may have set an all-time record for what biologists call reproductive success. An account written 33 years after his death credited him with 20,000 descendants.

Men's manners have improved markedly since Genghis Khan's day. At heart, though, we're the same animals we were 800 years ago, which is to say we are status seekers. We may talk of equality and fraternity. We may strive for classless societies. But we go right on building hierarchies, and jockeying for status within them. Can we abandon the tendency? Probably not. As scientists are now discovering, status seeking is not just a habit or a cultural tradition. It's a design feature of the male psyche—a biological drive that is rooted in the nervous system and regulated by hormones and brain chemicals.

How do we know this relentless one-upmanship is a biological endowment? Anthropologists find the same pattern virtually everywhere they look and so do zoologists. Male competition is fierce among crickets, crayfish and elephants, and it's ubiquitous among higher primates, for example, male chimpanzees have an extraordinarily strong drive for dominance. Coincidence?

Evolutionists don't think so. From their perspective, life is essentially a race to repro-duke, and natural selection is bound to favor different strategies in different organisms. In reproductive terms, they have vastly more to gain from it. A female can't flood the gene pool by commandeering extra mates; no matter how much sperm she attracts, she is unlikely to produce more than a dozen viable offspring. But as Genghis Khan's exploits make clear, males can profit enormously by out mating their peers. It's not hard to see how that dynamic, played out over millions of years, would leave modern men fretting over status. We're built from the genes that the most determined competitors passed down.

Fortunately, we don't aspire to families of 800. As monogamy and contraceptives may have leveled the reproductive playfield, power has become its own psychological reward. Those who achieve high status still enjoy more sex with more partners than the rest of us, and the reason is no mystery. Researchers have consistently found that women favor signs of "earning capacity" over good looks. For sheer sex appeal, a doughy(脸色苍白的) bald guy in a Rolex will outscore a stud(非常英俊的男子) in a Burger King uniform. almost every time.

Genghis Khan is mentioned in the text to show _____.

A.that he is a man who enjoys great victory m possessing land.

B.the astonishing number of his offspring in the world.

C.how cruel and arrogant an emperor can be in the past.

D.males have a long history of craving for power.

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第3题
Only (within) the past 200 years (scientists have) found (out what) fire (is).

A.within

B.scientists have

C.out what

D.is

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第4题
Up to now scientists have not found how to ______ patients of that disease.A.cureB.treatC.

Up to now scientists have not found how to ______ patients of that disease.

A.cure

B.treat

C.deal with

D.get rid of

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第5题
The article does not mention whether the scientists' experiments with dogs have ______.A.b

The article does not mention whether the scientists' experiments with dogs have ______.

A.benefited animals other than dogs

B.served man

C.helped other dogs

D.contributed to medical knowledge

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第6题
___ recently ___ scientists known something about AIDS.

A.Not until…have

B.Until…did

C.Not until…do

D.Until…have

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第7题
Scientists have spent years into the effects of certain chemicals on the human brain, but
with no result.

A.studying

B.researching

C.investigating

D.inspecting

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第8题
Scientists will have to()new methods to increase the world’s food supply

A.come about

B.come up with

C.come up

D.come out

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第9题
With the population explosion, scientists will have to ______new methods of increasing the world’s food supply. ()

A.lead to

B.come up with

C.carry out

D.stick to

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第10题
The article does not say whether the scientists' experiments with dogs have ______.A.benef

The article does not say whether the scientists' experiments with dogs have ______.

A.benefited animals other than dogs

B.served man

C.helped other dogs

D.contributed to medical knowledge

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第11题
(Leading) scientists are often the (kinds of person) who (have enjoyed) intellectual chall

(Leading) scientists are often the (kinds of person) who (have enjoyed) intellectual challenges (all their lives).

A.Leading

B.kinds of person

C.have enjoyed

D.all their lives

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