A.would feel
B.feels
C.felt
D.feel
An emissions fee is paid to the government . whereas an injurer who is sued and held liable pays damages directly to the party harmed by an externality. What differences in the behavior. of victims might you expect to arise under these two arrangements?
Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users' responses. But in some cases, one marketer's owned media become another marketer's paid mediafor instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned.
The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them.
If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company's response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.
Consumers may create "earned" media when they are______.
A.obsessed with online shopping at certain Web sites.
B.inspired by product-promoting e-mails sent to them.
C.eager to help their friends promote quality products.
D.enthusiastic about recommending their favorite products.
And this main question for the poor of England—for the poor of all countries—is wholly omitted in every writing on the subject of wealth. Even by the laborers themselves, the operation of capital is regarded only in its effect on their immediate interests, never in the far more terrific power of its appointment of the kind and the object of labor. It matters little, ultimately, how much a laborer is paid for making anything, but it matters fearfully what the thing is which he is compelled to make. If his labor is so ordered as to produce food, fresh air, and fresh water, no matter that his wages are low, the food and the fresh air and water will be at last there, and he will at last get them. But if he is paid to destroy food and fresh air, or to produce iron bars instead of them, the food and air will finally not be there, and he will not get them, to his great and final inconvenience. So that, conclusively, in political as in household economy, the great question is not so much what money you have in your pocket, as what you will buy with it and do with it.
The author gives the example of a tollgate in the first paragraph to indicate that
A.it is an act of robbery.
B.it is an impractical plan.
C.it will break the law.
D.it can make people rich.
I could not decide why she chose my【44】, although I realized that nobody【45】paid her very much attention. Her situation was very difficult【46】she was straight out of drama school and only nineteen, being required to play a leading part in a company of fairly【47】and experienced actors. They【48】her much even if she had been good, and as, from all accounts (按照各种说法), she was not good they【49】every opportunity to speak evil against her. I think she thought I was the only person【50】who was both unconnected with the theatre and tolerably smart. And【51】, although I was irritated by her I did not【52】her. There was something attractive in her overflowing enthusiasm and she had【53】physical charm that with me she could【54】anything. She was nice to have around,【55】flowers or a bowl of fruit.
(66)
A.insulted
B.teased
C.irritated
D.flattered
Once upon a time (not so very long ago, either!) industrial goods were made to last forever. If you bought a ear or a stove, it was a once-in-a-lifetime investment(投资). You paid good money for it, and you took care of it. Nowadays industry has persuaded us that products shouldn't last a long time. It's cheaper to throw them away than it is to repair them. This has led directly to the "throw-away society" which is a tremendous waste of the earth's resources.
Just think of the cars that are traded in daily, just because they are out of style. Think of the expensive packaging material that is thrown away every time a new object is bought. And we consumers have to pay for that material! Our industrial society has turned us into spoiled children. This wastefulness has got ten us into the mess (困境) we are in now. When we have no resources left, then we'll start to take care of what we have. But why can't we act before this happens? Why can't we go back to being a society in which the prevention of waste is a virtue?
Products used to be made to last ______.
A.for at least five years
B.for ten years
C.for as long as you take good care of them
D.for your whole life
One day a lawyer's (律师) wife fell iii and he went to get a doctor. The doctor went to see tile woman, but before he went into the house he stopped. He knew that the lawyer never paid his bill (账单). So he said to the man, "But if I do cure (治愈) your wife I'm afraid you may not pay me."
"Sir," said the lawyer, '" here I have $ 500. Whether you cure my wife or whether you kill her I will give you all this."
The doctor was now sure of the payment and went into the house. When he reached the woman's bedside, it was soon clear to him that he could do little. She was badly iii, and though he gave her some medicine to take, she soon died.
He told the lawyer he was very sorry, then asked for the money.
"Did you kill my wife.'?" asked the lawyer.
"Of course not," said the doctor.
"Well, did you cure my wife?" asked the lawyer.
"I'm afraid that was impossible," answered the doctor.
"Well then, since you didn't kill her and you didn't cure her, I have nothing to pay you."
Before the doctor went into the lawyer's house he stopped because ______.
A.the lawyer was too poor to pay his bills
B.the lawyer had a bad name
C.he knew, well he couldn't cure the lawyer's wife
D.it was well-known that the lawyer would not be willing to pay what he should
A friend of mine had this problem and handled it in the most tactful (得体的) way I've ever seen. Instead of telling her admirer directly, she devoted herself to introducing him to every girl she knew. Whenever she had a date with him, she arranged to drop in at the home of one of her girl friends. At last he clicked (一见如故) with one of these girls, and then everyone was happy. My friend was rid of a problem and she still had the young man as a friend, which was just what she wanted him to be.
Of course this solution may not work for you. You may have your own way of dealing with the problem. But whatever you decide to do, keep one thing in mind—the boy in question has feelings every bit as sensitive as your own. So try to find a way of discouraging him without hurting him.
The best title for this passage would be______.
A.How to Make a Friend
B.Problems of Dating
C.Good Advice for Girls
D.How to Free Yourself from an Admirer
"Many different departments are involved, in bringing a product to market," said Hess, referring to the 2000 Neon. "A company looks into renewing a particular vehicle when its marketplace demand is good, and the profits increase our shareholder's value," explained Hess. "We look to our market research in determining which options we'll keep the same or delete, and which ones we want to add to improve our appeal."
Now that the Neon 2000 is on the market, her team will use survey and research results to determine which option packages work best for the consumer, and what improvements, if any, need to be made. And the best goes on.
Hess supervises 1 200 engineers while managing a successful life as wife and mother. Her secret, she said, is to "always try to give 150 percent in everything I do. The only way I can really balance my work and family is 'by cheating at both ends'. " "For example," Hess said, "I always take my boys to school on the first day of the year--so I come in a little late. A few times a year I leave work for a couple of hours to see my son in a play or to attend his swim meet."
Like most other successful women in the auto industry, Hess's day begins early and ends late. In her case, coaching her son's basketball game ends some of Hess's days. "Occasionally," she adds," I come in to work on the weekends to catch up on paperwork and mail and have also been known to be called to work while I am on vacation."
What is Cindy's chief responsibility now?
A.Renewing promising car models.
B.Supervising production.
C.Doing market research.
D.Developing small cars.
The reigning notion today is that the laws of economics are not, after all, suspended in cyberspace like the laws of gravity in outer space. Content needs to be paid for on the Web just as in any other medium. And it probably has to be paid for the same way most other things are paid for. by the people who use it. We tried charging the customers at Slate. It didn't work. Future experiments may be more successful. But meanwhile, let's look again at this notion that in every medium except the Internet, people pay for the content they consume. It's not really true.
TV is the most obvious case. A few weeks ago a producer from "Nightline" contacted Slate while researching a possible show on the crisis of content on the Internet. He wanted to know how on earth we could ever be a going business if we gave away our content for free. I asked how many people pay to watch "Nightline". Answer none. People pay for their cable or satellite transmission, and they pay for content on HBO, but "Nightline" and other broadcast programs thrive without a penny directly from viewers. There are plenty of differences, of course, and the ability of Web sites to support themselves on advertising is unproven. But "Nightline" itself disproves the notion that giving away content is suicidal.
Now, look at magazines. The money that magazine subscribers pay often doesn't even cover the cost of persuading them to subscribe. A glossy monthly will happily send out $20 of junk mail—sometimes far more to find one subscriber who will pay $12 or $15 for a yearly subscription. Why? Partly in the hope that she or he will renew again and again until these costs are covered. But for many magazines including profitable ones—the average subscriber never pays back the cost of finding, signing and keeping him or her. The magazines need these subscribers in order to sell advertising.
Most leading print magazines would happily send you their product for free, if they had any way of knowing (and proving to advertisers) that you read it. Advertisers figure, reasonably, that folks who pay for a magazine are more likely to read it, and maybe see their ad, than those who don't. So magazines make you pay, even if it costs them more than they get from you.
This madcap logic doesn't apply on the Internet, where advertisers pay only for ads that have definitely appeared in front of someone's "eyeballs". They can even know exactly how many people have clicked on their ads. So far advertisers have been insufficiently grateful for this advantage. But whether they come around or not, there will never be a need on the Internet to make you pay just to prove that you're willing. So maybe the Internet's first great cliché had it exactly backward: Information has been free all along. It's the Internet that wants to enslave it.
The predominant idea of today is that
A.information should be free in cyberspace.
B.content on the Web should be paid for.
C.the laws of economics are not applicable to cyberspace.
D.the laws of economics are as outdated as the laws of gravity.