题目内容
（请给出正确答案）
American companies are evolving from mass-production manufacturing to ______ enterprises.
A．moveable
B．changing
C．flexible
D．varying
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更多“American companies are evolvin…”相关的问题
What's the position of the head of human resources management in American companies？
A．He is one of the most influential executives in the firm.
B．His post is likely to rise when new technologies are introduced.
C．He is directly under the chief executive.
D．He has no right in marking important decisions in the firm.
Despite signs Of strong economic recovery, American companies are still pressed for
A．tremendous debts.
B．considerable profits.
C．soaring investment.
D．excessive growth.
［A］think it wrong to deprive the minorities of their rights to receive education
［B］want to conserve the fine characteristics of American nation
［C］want a workforce that reflects the diversity of their customers
［D］think it their duty to help develop education of the country
It can be inferred from the fifth paragraph that______.
A．the travelers would like to spend more money on travel
B．the business can kill two birds with one stone by promoting eco-tourism
C．61% Of American travelers would pay more to use eco-friendly travel companies
D．58.5 million U.S. travelers are striving to protect environment
Which of the following statements is NOT tree？
A．South Africa controlled about ＄19.9 billion in sales in 1980.
B．There were more and more Latin American companies engaged in business in the U. S..
C．In 1979 Hong Kong was the largest foreign investor in the U. S..
D．The combined sales of the top 100 foreign investing companies increased steadily.
It can be inferred from the last paragraph that______.
A．more than a dozen states in US have anti-scalping laws of various kinds
B．there are still legal worries about the American re-selling tickets for a profit
C．most states in US have yet to show positive response in crackdown on ticket touting
D．16 companies were taken to court by one fan for reselling a ticket for more than $2 above face value
In the United States today, coffee is a more popular drink (1)_____ tea, but tea played (2)_____ interesting part in the history of the United States. Before they won their (3)_____ from Britain, the colonists were forced to (4)_____ taxes on many goods imported into America. The tax money was (5)_____ to support colonial governors and officials sent to the colonies by the British. In 1770 the British Prime Minister had repealed most of the taxes, but King George (6)_____ on retaining the tax (7)_____ tea. The King saw the tax as a (8)_____ of the British right to tax the colonies. American merchants (9)_____ smuggled nine-tenths of America's tea into the country and (10)_____ paying the taxes.
(11)_____ the tax savings, the price of tea remained expensive due. to (12)_____ shipping costs. When the British Parliament (13)_____ a new law which would allow British companies to import tea more (14)_____ than American shipping companies, the (15)_____ were alarmed and they (16)_____ a protest. In Boston citizens and merchants, who (17)_____ disguised as Indians, boarded a British ship and (18)_____ $15,000 worth of tea into the harbor. This protest (19)_____ Great Britain is known as the Boston Tea Party. It was one of the earliest acts of (20)_____ against British rule.
A．from
B．against
C．compared
D．than
Why are so many firms coming to the U. S. ？ There are many reasons. One of the greatest attractions, of course, is a market of over 200 million consumers with a high average per capital income. In addition, with the devalued dollar the cost of American labor has declined significantly, relative to many foreign labor costs. Some firms seeking to avoid economic and/or political pressures at home find the U. S. a politically stable environment in which to work.
Many hope to be able to continue selling to the American market even if the U. S. government restricts imports further, or if major price changes occur due to currency fluctuations (波动). Many foreigners are attracted by U.S. technology, its modem management methods, its labor saving and mass production techniques.
In 1980 the largest foreign financial investor in the U. S. was from ______.
A．H.K.
B．U.K.
C．Latin America
D．South Africa
Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results.
Translation mistakes are at the heart of many blunders in international advertising.
General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new(star)"and means "star" in many languages, but in spoken Spanish it can sound like "nova", meaning "it doesn't go". Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe, sales "picked up" dramatically.
Marketing blunders have also been made by food and beverage companies. One American food company's friendly "Jolly Green Giant"(for advertising vegetables)became something quite different when it was translated into Arabic as "Intimidating Green Ogre".
When translated into German, Pepsi's popular slogan, "Come Alive with Pepsi" came out implying "Come Alive from the Grave". No wonder customers in Germany didn't rush out to buy Pepsi.
Successful international marketing doesn't stop with good translations—other aspects of culture must be researched and understood if marketers are to avoid blunders.
When marketers do not understand and appreciate the values, tastes, geography, climate, superstitions, religion, or economy of a culture, they fail to capture their target market.
For example, an American designer tried to introduce a new perfume into the Latin American market but the product aroused little interest. The main reason was that the camellia used in it was traditionally used for funerals in many South American countries.
Having awakened to the special nature of foreign advertising, companies are becoming much more conscientious in their translations and more sensitive to cultural distinctions.
The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called "back translation" to reduce the possibility of blunders.
The process uses one person to translate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings.
In designing advertisements for other countries, messages need to be short and simple.
They should also avoid jokes, since what is considered funny in one part of the world may not be so humorous in another.
The best title of this passage might be ______.
A．Culture Is Very Important in Advertising
B．Avoid Cultural Misunderstanding between Nations
C．Overcome Cultural Shock in Different Countries
D．Advertisements Reflect Various Life Styles
