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Some time ago, a store advertised rebuilt vacuum cleaners of a nationally known brand at t

he absurdly (荒谬地) low price of $ 12.50. Why was this done？ Surely the store could not【36】to sell good vacuum cleaners【37】this price. As a matter of fact, any customer who tried to buy one would find it was"【38】". He would be told that the one in the window was "the only one left" and had to remain on【39】, or that "it had been sold" before he entered the store.

The【40】aim of this kind of advertising is to lure (引诱) customers【41】the store for the purpose of【42】them to buy some other higher price brand. This is called "bait (诱饵) advertising". In【43】the $12.50 vacuum cleaners, the manufacturer whose name was used went to【44】and obtained an order【45】the store to employ the brand name for that purpose.

Why did the managers of the manufacturing【46】go to such lengths to【47】this abuse (恶习) in advertising？ They realized that misrepresentation of their firm's name was sure to【48】public confidence in their products. The honest businessman wants to keep his customers【49】so that they will return to buy again and again. He builds good【50】by conducting his business on a【51】of trust and confidence.【52】, he wants other businessmen's advertising, as well as his own, to【53】the public's respect because he realizes that anything that【54】confidence in advertising tends to injure honest advertisers as well as the fraudulent (欺诈的)【55】. That is why businessmen have set up their own agencies to police advertising.

(41)

A．allow

B．supply

C．afford

D．provide

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更多“Some time ago, a store adverti…”相关的问题

第1题

From Monday until Friday most people are busy working or studying, but in the evenings and

on week ends they are free and enjoy themselves. Some watch TV or go to the movies; others take part in sports. It depends on individual【21】There are many different ways to spend our【22】time.

Almost everyone has dome kind of hobby. It may be【23】from collecting stamps to making model air planes. Some hobbies are very【24】; others don't,【25】at all. Some collections are worth a lot of money; others are valuable only【26】their owners.

I know a man who has a coin collection worth several thousand dollars. A short time ago he bought a rare fifty-cent piece【27】$ 250. He was very happy about his collection and thought the price was reason able. On the contrary, my youngest brother【28】match boxes. He has almost 600 of them. But I doubt if they are worth any money. However, for my brother they are【29】valuable. Nothing makes him【30】than to find a new match box for his collection.

(36)

A．time

B．energy

C．interests

D．fun

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第2题

From Monday until Friday most people are busy【21】, but in the evenings and on weekends the

y are free and enjoy themselves. Some watch TV or go to the movies:【22】take part in sports. It depends on individual【23】. There are many different ways to spend our【24】time.

Almost everyone has some kind of hobby, It may be【25】from collecting stamps to making model air planes. Some hobbies are very【26】; others don't【27】at all. Some collections are worth a lot of money; others are valuable only【28】their owners.

I know a man who has a【29】collection worth several thousand dollars, A short time ago he bought a rare fifty-cent piece【30】＄ 250. He was very happy about his collection and thought the price was【31】. On the contrary, my youngest brother【32】mulch boxes. He has almost 600 of them. But I【33】if they are worth any money. However, for my brother they are【34】valuable. Nothing makes him【35】than to find a new match box for his collection.

(46)

A．work or study

B．working or studying

C．in working or studying

D．in work or study

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第3题

Scientists have always wanted to know more about the other worlds in space. Years ago they

knew a lot about the moon. They knew how big it is and how far away it is from the earth. But they wanted to know more about it. They thought and thought. At last they found the only way to know more was to send men to the moon.

The moon is about 384 000 kilometers away from the earth. A plane can not fly to the moon because the air reaches only 240 kilometers high above the earth. Then there is no air. But something can fly even when there is no air. That is' a rocket (火箭).

Rockets can fly out into space. Rockets with men in them have already reached the moon. Some rockets without men in them have flown to other parts, much farther away from the earth than the moon in the universe. One day, rockets may be able to go to any place.

Scientists knew ______ about the moon a long time ago.

A．nothing

B．many things

C．everything

D．little

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第4题

Passage Three Many theories about the origin of the ocean have been proposed by scientis

Passage Three

Many theories about the origin of the ocean have been proposed by scientists. The most widely accepted one is that the earth at some time in its very early history became hot enough to melt the materials from which it was formed. While in this molten state, lighter rock-forming materials (造岩材料) floated on the surface of the heavier ones. Then, between four and a half four billion (十亿) years ago, the molten earth cooled sufficiently to form. a crust of rock that was many miles thick.

Surrounding the earth was an unbroken canopy of clouds miles thick and made up mostly of water vapor. Rain falling toward the still-hot earth was heated to steam and rose to the clouds again. After many millions of years, as the earth continued to cool, its surface temperature fell below the boiling point of water. Rainwater could now remain on the earth, covering its whole surface except for the higher places on earth that had been formed from the lighter rock materials.

In 1970, scientists had pieced together evidence that the lighter rock materials had formed one huge continent by a vast ocean. Then, about 200 million years ago, the great continent began to break up, the pieces moving slowly apart.

The onrushing waters of the single huge ocean now entered and filled the spaces between the separating continents--and became the several oceans and seas we know today.

41. This passage mainly talks about ______.

A. the origin of the earth

B. the origin of the ocean

C. the history of the earth

D. the forming of the earth's crust

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第5题

Many theories about the origin of the ocean have been proposed by scientists. The most wid

ely accepted one is that the earth at some time in its very early history became hot enough to melt the materials from which it was formed. While in this molten state, lighter rock-forming materials (造岩材料) floated on the surface of the heavier ones. Then, between four and a half four billion (十亿) years ago, the molten earth cooled sufficiently to form. a crust of rock that was many miles thick.

Surrounding the earth was an unbroken canopy of clouds miles thick and made up mostly of water vapor. Rain falling toward the still-hot earth was heated to steam and rose to the clouds again. After many millions of years, as the earth continued to cool, its surface temperature fell below the boiling point of water. Rainwater could now remain on the earth, covering its whole surface except for the higher places on earth that had been formed from the lighter rock materials.

In 1970, scientists had pieced together evidence that the lighter rock materials had formed one huge continent by a vast ocean. Then, about 200 million years ago, the great continent began to break up, the pieces moving slowly apart.

The onrushing waters of the single huge ocean now entered and filled the spaces between the separating continents--and became the several oceans and seas we know today.

This passage mainly talks about ______.

A．the origin of the earth

B．the origin of the ocean

C．the history of the earth

D．the forming of the earth's crust

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第6题

根据以下资料，回答17~20题。 A hundred years ago, the game we now call football did not exi

st．American football started during a game between two colleges．The teams had got together to play what they called "football", but each team played by different rules．One team played what we now call soccer．The other played what we now call rugby (橄榄球) . Both games had been invented a thousand years before．In the first kind of football game ever played, all the men from one village tried to kick a ball into another village．The men of the second village tried to kick the ball into the first．Hundreds of people joined in, running everywhere, running crops and knocking down fences．In time, people agreed on some rules to keep order, but many rules were left open to change．Different rules developed in different places. When the two colleges met to play football, each followed its own rules．They mixed the games together and invented a new game．A hundred years 1.ater we call that game American football. In what ways do you suppose the game we know now will have changed in another hundred years？ When the two colleges first met to play "football", the players followed __. A．the rules of soccer B．the rules of rugby C．different rules D．college rules

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第7题

For the first time since the September 11th attacks on New York nearly 8 years ago, members of the p

ublic ______ (allow) to climb up to the crown of Statue of Liberty.

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第8题

The speed of communications today, as opposed to ______ , has greatly altered the manner in Which bu

siness is conducted．

A．the one of yesterday B．communications yesterday

C．that of yesterday D．communications speed a long time ago

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第9题

The student from Shanghai thought about the time 25 years ago because it was when Nixon __

____.

A．died

B．visited China

C．became U. S. president

D．started building the library in his name

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第10题

Some years ago safety rules ______. （)A．were put forward due to scientists' recommendatio

Some years ago safety rules ______. ()

A．were put forward due to scientists' recommendations

B．came into being as a result of the workers' demand

C．were introduced because quite a number of people were killed or seriously injured

D．were effective enough to protect workers and customers

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