题目内容
（请给出正确答案）
One way to prevent errors in advertising in different countries is to ______.
A．fire the translators who don't know the target language
B．use the technique called "literal translation" to reduce the possibility of blunders
C．avoid cultural oversights and avoid certain jokes
D．explain in details when designing advertisement for other countries
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更多“One way to prevent errors in a…”相关的问题
For Alice, putting lost teeth under a pillow for money is______.
A．just a beautiful dream
B．a way to have some hope
C．a way to be away from lust
D．a way to prevent one from illness
From paragraph 4 we can infer that
A．there is one McDonald's restaurant every three miles.
B．to limit advertising of food to children is a way to avoid obesity.
C．home cooking may prevent women from joining America's workforce.
D．Wal-Mart can raise the fo6d prices by its large scale.
It is sometimes assumed that personal interviewing is the most accurate of all survey research techniques. Although personal interviewing may be accurate in many cases, human errors may prevent a researcher from obtaining valid results. Questions perceived by the interviewee as an invasion of privacy or threatening in any way will probably produce false or partially true answers. Also, since the interviewer must interpret the respondent's statements, a certain amount of information lose results even though the respondent may be answering truthfully.
In spite of the problems, at least two major advantages are provided by this research technique. First, the alert interviewer can generally tell if the respondent is being truthful or if he or she is giving superficial or untrue responses. Second, the interviewer can rephrase questions, give more explanation, or probe more deeply if the initial questions do not produce the information desired. As a result, the information gleaned should be more accurate than that provided by interviews where no one is present to clarify questions or to interpret answers.
It can be concluded from the passage that when all the people to be interviewed are located in a relatively big geographical area______.
A．personal interviewing is most effective
B．personal interviewing is economically impractical
C．personal interviewing is the only technique to get information
D．telephone interviewing may not be used
Though Pasteur was in poor health, he worked hard in order______.
A. to make a living
B. to prevent the dog from rabies
C. to find a good way to cure rabies
D. to protect children from mad dogs
The paragraph following this passage will most probably move on to ______.
A．some ways to prevent physical mirroring from offending
B．the mirroring has become mockery
C．the lawyer shrugs his shoulders the way the judge does
D．it has been found to be deliberately used
A.make sb do
B.make sb to do
C.make sb/sth+adj
D.make it to do 及时赶上，到达
E.make one's way to do 不辞辛苦做
F.be make to do
第二篇
Shopping at Second-hand Clothing Stores
When 33-year-old Pete Barth was in college, shopping at second-hand clothing stores was just something he did - "like changing the tires on his car." He looked at his budget, and decided he could save a lot of money by shopping for clothes at thrift shops.
"Even new clothes are fairly disposable (用后即丢掉的) and wear out after a couple of years," Barth said. "In thrift shops, you can find some great stuff whose quality is better than new clothes."
Since then, Barth, who works at a Goodwill thrift shop in the US state of Florida, has found that there are all kinds of reasons for shopping for second-hand clothing. Some people like him, shop to save money. Some shop for a crazy-looking shirt. And some hop as a means of conserving energy and helping the environment.
Pat Akins, an accountant at a Florida Salvation Army (SA) (救世军) thrift shop, said hat, for her, shopping at thrift shops is a way to help the environment.
"When my daughter was little, we looked at it as recycling," Akins said. "Also, why ay 30 dollars for a new coat when you can get another one for a lot less？"
Akins said that the SA has shops all over the US - "some as big as department stores." All of the clothes are donated (捐赠), and when they have a surplus (盈余), they'll have "stuff a bag" specials, where customers can fill a grocery sack with clothes for only or 10 dollars.
Julia Slocum, 22, points out, however, that the huge amount of second-hand clothing in the US is the result of American wastefulness.
I'd say that second-hand stores are the result of our wasteful, materialistic culture," said Slocum, who works for a pro-conservation organization, the Center for a New American Dream. "Thrift shops prevent that waste from going to landfills (垃圾填埋场); they give clothing a second life, provide cheaper clothing for those who can't afford to buy new ones and generate (生成) income for charities. They also provide a way for the wealthy and middle classes to shed (摆脱) some of the guilt for their level of consumption."
36 Which statement about Barth is NOT true？
A He is 33 years old now.
B He works at a Goodwill thrift shop.
C He works at a Salvation Army thrift shop.
D He was a college student many years ago
Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results.
Translation mistakes are at the heart of many blunders in international advertising.
General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new(star)"and means "star" in many languages, but in spoken Spanish it can sound like "nova", meaning "it doesn't go". Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe, sales "picked up" dramatically.
Marketing blunders have also been made by food and beverage companies. One American food company's friendly "Jolly Green Giant"(for advertising vegetables)became something quite different when it was translated into Arabic as "Intimidating Green Ogre".
When translated into German, Pepsi's popular slogan, "Come Alive with Pepsi" came out implying "Come Alive from the Grave". No wonder customers in Germany didn't rush out to buy Pepsi.
Successful international marketing doesn't stop with good translations—other aspects of culture must be researched and understood if marketers are to avoid blunders.
When marketers do not understand and appreciate the values, tastes, geography, climate, superstitions, religion, or economy of a culture, they fail to capture their target market.
For example, an American designer tried to introduce a new perfume into the Latin American market but the product aroused little interest. The main reason was that the camellia used in it was traditionally used for funerals in many South American countries.
Having awakened to the special nature of foreign advertising, companies are becoming much more conscientious in their translations and more sensitive to cultural distinctions.
The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called "back translation" to reduce the possibility of blunders.
The process uses one person to translate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings.
In designing advertisements for other countries, messages need to be short and simple.
They should also avoid jokes, since what is considered funny in one part of the world may not be so humorous in another.
The best title of this passage might be ______.
A．Culture Is Very Important in Advertising
B．Avoid Cultural Misunderstanding between Nations
C．Overcome Cultural Shock in Different Countries
D．Advertisements Reflect Various Life Styles
