产品差异化（product differentiation)

产品差异化(product differentiation)

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第1题

Scientists have studied consumer behavior. recently and found 21 the look of the package

has a great effect 22 the "quality" of the product and on how well it 23 because consumers generally cannot 24 between a product and its package. Many products are packages and many packages are products, “as Louis Cheskin, the first social scientist studying consumers&39; feeling for packaging, noticed.”

Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human 25 quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word "green" today can keep food prices 26

27 are another attraction. Circles often suggest happiness and peacefulness, because these shapes are 28 to both the eye and the heart. That&39;s 29 the round yellow M signs of McDonald’s are inviting to both young and old. This new consumer response to the colors and shapes of packages reminds producers and sellers that people 30 to satisfy both body and soul.

21.A. that B. what C. such D. as

22. A .with B. of C. at D. on

23 . A. buys B. sells C. offers D. works

24. A. show B. display C.tell D. differ

25. A. attention B. eye C. presence D. perception

26. A. to go up B. to go down C. going up D. going down

27. A. Packages B. Shapes C. Tools D. Products

28. A. pleasantly B. pleasing C. pleased D. pleasure

29. A. how B. because C .where D. why

30. A. sell B. make C. buy D. produce

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第2题