国际贸易(International trade)是指世界各国(或地区)之间按照一般商业条件所进行的有形商品和无形商品(劳务)的交换活动,特点是()
A.国际贸易属跨国交易,情况错综复杂
B.国际贸易对单订单金额大,但是中间环节较少
C.国际贸易风险大,具有不稳定性
D.国际市场商战不止,竞争激烈
ACD
A.国际贸易属跨国交易,情况错综复杂
B.国际贸易对单订单金额大,但是中间环节较少
C.国际贸易风险大,具有不稳定性
D.国际市场商战不止,竞争激烈
ACD
A.That
B.is
C.much experience
D.in international commerce
"Incoterms 2000",which include( ) different international trade terms.
A. six B. thirty C. thirteen D. sixteen
What does the words of Dr. Hisham Gasseib mean in the third paragraph?
A.Globalization is terrible.
B.Globalization is beautified by the international media, but it is not so ideal as they broadcast.
C.Globalization has proven that the whole world is nothing but corruption.
D.Globalization is an ideological expression and it has nothing practical in it.
Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results.
Translation mistakes are at the heart of many blunders in international advertising.
General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new(star)"and means "star" in many languages, but in spoken Spanish it can sound like "nova", meaning "it doesn't go". Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe, sales "picked up" dramatically.
Marketing blunders have also been made by food and beverage companies. One American food company's friendly "Jolly Green Giant"(for advertising vegetables)became something quite different when it was translated into Arabic as "Intimidating Green Ogre".
When translated into German, Pepsi's popular slogan, "Come Alive with Pepsi" came out implying "Come Alive from the Grave". No wonder customers in Germany didn't rush out to buy Pepsi.
Successful international marketing doesn't stop with good translations—other aspects of culture must be researched and understood if marketers are to avoid blunders.
When marketers do not understand and appreciate the values, tastes, geography, climate, superstitions, religion, or economy of a culture, they fail to capture their target market.
For example, an American designer tried to introduce a new perfume into the Latin American market but the product aroused little interest. The main reason was that the camellia used in it was traditionally used for funerals in many South American countries.
Having awakened to the special nature of foreign advertising, companies are becoming much more conscientious in their translations and more sensitive to cultural distinctions.
The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called "back translation" to reduce the possibility of blunders.
The process uses one person to translate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings.
In designing advertisements for other countries, messages need to be short and simple.
They should also avoid jokes, since what is considered funny in one part of the world may not be so humorous in another.
The best title of this passage might be ______.
A.Culture Is Very Important in Advertising
B.Avoid Cultural Misunderstanding between Nations
C.Overcome Cultural Shock in Different Countries
D.Advertisements Reflect Various Life Styles
The survey was carried out by the British Council, the council for international education, and Universities UK, an organization supporting the work of all the country's universities.
The survey revealed only 7 percent of the students said most of their friends were from the UK; 32 percent said they had a mixture of UK and international student friends; and 59 percent said their only friends were international.
Some student leaders say one reason fox' the trend is that overseas students are dedicate to their courses instead of their social lives.
In addition, many foreign students weren't interested in the pub-centered drinking culture on British campuses, according to Will MacFarlane, student union general secretary of the London School of Economies. This prevented some students who didn't pay regular trips to pubs from making new friends.
Some students think that MacFarlane's explanation is true.
"I have only one year to adapt to the new all-English environment and dealing with a full study workload. The time is so limited that I have little time to make friends with foreign students." Said one Peking University grad student who is at Oxford University.
She also admitted that an important reason for the lack of interaction is that Chinese students are usually shy, and don't take the initiative to make new friends.
MacFarlane also came forward with some suggestions on how to improve the situation. "It may be helpful if we can provide a cultural shift in university activities away from the drinking culture, and provide more activities for more groups," he said.
The survey showed that ______.
A.the number of overseas students is reduced in recent years
B.overseas students are not willing to make friends with British students
C.no overseas students have time to go to pubs in spare time
D.most overseas students have few British friends
Animal welfare groups are apparently most concerned with high school students experimenting with animals in extracurricular projects. Barbara Orlans, President of the Scientists' Center for Animal Welfare, said that students have been performing surgery at random, testing known poisonous substances, and running other pathology (病理学) experiments on animals without even knowing normal physiology (生理学).
At one science fair, a student cut off the leg and tail of a lizard (蜥蜴) to demonstrate that only the tail can regenerate, she said. In another case, a student bound sparrows, starved them and observed their behavior.
"The amount of abuse had been quite horrifying," Orlans said.
Administrators of major science fairs are short-tempered over the teachers' policy change and the impression it has created. "The teachers were sold a bill of goods by Barbara Orlans," said Thurman Grafton, who heads the rules committee for the International Science and Engineering Fair. "Backyard tabletop surgery is just nonsense. The new policies throw cold water on students inquisitiveness," he said. Grafton said he wouldn't deny that there hasn't been animal abuse among projects at the international fair, but he added that judges reject contestants who have unnecessarily injured animals. The judges have a hard time monitoring local and regional fairs that may or may not choose to comply with the international fair's rules that stress proper care of animals, Grafton said.
He said that several years ago, the Westinghouse Science Talent Search banned harmful experiments to animals when sponsors threatened to cancel their support after animal welfare groups lobbied for change.
The teachers adopted the new policies also to fend off proposed legislation — in states including Missouri and New York — that would restrict or prohibit experiments on animals.
Officials of the two teachers' organizations say that they don't know how many animals have been abused in the classroom. On the one hand, many biology teachers are not trained in the proper care of animals, said Wayne Moyer, executive director of the biology teachers' association. On the other hand, the use of animals in experiments has dropped in recent years because of school budget cuts. The association may set up seminars to teach better animal care to its members.
What is the passage mainly about?
A.Science teachers banning testing harmful to animals.
B.Teachers' policy change in experiment on animals.
C.The new policies of banning harmful experiments to animals.
D.The importance of prohibiting harmful experiments on animals.
There's no question that the big are getting bigger and more powered. Multinational corporations accounted for less than 20% of international trade in 1982. Today the figure is more than 25% and growing rapidly. International affiliates ac count for a fast-growing segment of production in economies that open up and welcome foreign investment. In Argentina, for instance, after the reforms of the early 1990s, multinationals went from 43% to almost 70% of the industrial production of the 200 largest firms. This phenomenon has created serious concerns over the role of smaller economic firms, of national businessmen and over the ultimate stability of the world economy.
I believe that the most important forces behind the massive M&A wave are the same that underlie the globalization process: falling transportation and communication costs, lower trade and investment barriers and enlarged markets that re quire enlarged operations capable of meeting customer's demands. All these are beneficial, not detrimental, to consumers. As productivity grows, the world's wealth increases.
Examples of benefits or costs of the current concentration wave are scanty. Yet it is hard to imagine that the merger of a few oil firms today could re-create the same threats to competition that were feared nearly a century ago in the U.S., when the Standard Oil trust was broken up. The mergers of telecom companies, such as WorldCom, hardly seem to bring higher prices for consumers or a reduction in the pace of technical progress. On the contrary, the price of communications is coming down fast. In cars, too, concentration is increasing—witness Daimler and Chrysler, Renault and Nissan—but it does not appear that consumers are being hurt.
Yet the fact remains that the merger movement must be watched. A few weeks ago, Alan Greenspan warned against the megamergers in the banking industry. Who is going to supervise, regulate and operate as lender of last resort with the gigantic banks that are being created? Won't multinationals shift production from one place to another when a nation gets too strict about infringements to fair competition? And should one country, take upon itself the role of "defending competition" on issues that affect many other nations, as in the U.S. vs. Microsoft case?
What is the typical trend of businesses today?
A.To take in more foreign funds,
B.To invest more abroad.
C.To combine and become bigger.
D.To trade with more countries.
There's no question that the big are getting bigger and more powerful. Multinational corporations accounted for less than 20% of international trade in 1982. Today the figure is more than 25% and growing rapidly. International affiliates account for afastgrowing segment of production in economies that open up and welcome foreign investment. In Argentina, for instance, after the reforms of the early 1990s, multinationals went from 43% to almost 70% of the industrial production of the 200 largest firms. This phenomenon has created serious concerns over the role of smaller economic firms, of national businessmen and over the ultimate stability of the world economy.
I believe that the most important forces behind the massive M&A wave are thesame that underlie the globalization process: falling transportation and communication costs, lower trade and investment barriers and enlarged markets that require enlarged operations capable of meeting customers' demands. All these are beneficial, not detrimental, to consumers. As productivity grows, the world's wealth increases.
Examples of benefits or costs of the current concentration wave are scanty. Yet it is hard to imagine that the merger of a few oil firms today could recreate the same threats to competition that were feared nearly a century ago in the U.S., when the Standard Oil trust was broken up. The mergers of telecom companies, such as World Com, hardly seem to bring higher prices for consumers or a reduction in the pace of technical progress. On the contrary, the price of communications is coming down fast. In cars, too, concentration is increasing — witness Daimler and Chrysler, Renault and Nissan — but it does not appear that consumers are being hurt.
Yet the fact remains that the merger movement must be watched. A few weeks ago, Alan Greenspan warned against the megamergers in the banking industry. Who is going to supervise, regulate and operate as lender of last resort with the gigantic banks that are being created? Won't multinationals shift production from one place to another when a nation gets too strict about infringements to fair competition? And should one country take upon itself the role of “defending competition" on issues that affect many other nations, as in the U.S. vs. Microsoft case?
第63题:What is the typical trend of businesses today?
A to take in more foreign funds
B to invest more abroad
C to combine and become bigger
D to trade with more countries